Art Freak Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Takuya Komada), a company specializing in the planning and production of trade shows and events, has won the highest honor — the 'GOLD AWARD' — for two of its works simultaneously at the globally prestigious '39th Exhibit Design Awards,' hosted by EXHIBITOR Magazine, the largest trade show specialty publication in the United States. This year, out of all entries from around the world, only four works were selected for the Gold Award. Art Freak claimed two of those four (50%), achieving an overwhelmingly dominant recognition that is rare in the history of the competition. Amid large-scale projects from global corporations, the feat of an independent Japanese design firm taking half of all Gold Awards proves that the company's creative work stands at the pinnacle of the world.
GOLD AWARD Winner: 'Quiet Riot'
GOLD AWARD Winner: 'Unfinished Business'
Award-Winning Works and Jury Comments 1. GOLD AWARD Winner: 'Quiet Riot' (Art Freak's own exhibition booth) Designer: Honoka Kawahara Concept: A space that, amid a trade show floor packed with flashy presentations, deliberately pursued the aesthetic of subtraction — stripping away elements to their essence. Jury Comment: "In a sea of loud graphics, this booth was defined by restraint, balance, and quiet magnetism. It radiated the presence of a 'Zen garden' amidst the chaos." 2. GOLD AWARD Winner: 'Unfinished Business' (Art Freak's own exhibition booth) Designer: Keiji Murakami Concept: As the company's own exhibition booth, the space deliberately presented an 'under construction' appearance to stimulate the imagination of viewers. Jury Comment: "It is rare to see 'intentional incompleteness' expressed this perfectly. The designer's playfulness and the narrative that sparks the viewer's imagination demonstrate a new possibility for exhibition design."
About the 'Exhibit Design Awards' Running since 1982, this is the most historic and prestigious design award in the United States, which holds the world's largest trade show market. Top creatives and educators who have worked on global projects for Hilton, Marriott, Toyota, and others serve as judges. In this year's competition (the 39th edition), only 15 works were selected as winners, making it an extremely competitive award. [39th Award Winners List (Official Site / English)] https://www.exhibitoronline.com/exhibitorawards/
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- Source: PR Times
- Category: News