Asagiri Milk, a milk sweets brand operated by Asagiri Nyugyo Co., Ltd. (Headquarters: Fujinomiya, Shizuoka Prefecture; CEO: Makoto Maehori), will sequentially open limited-time pop-up stores at 17 locations primarily in the Kanto area, as well as Gunma, Kumamoto, and Fukuoka, in June 2026.

Asagiri Milk Official Website | https://www.asagiri-milk.jp/sweets/

June is a season when the rising temperatures signal the arrival of early summer. Through milk sweets made with raw milk from the Asagiri Kogen, 'Asagiri Milk' aims to deliver a 'gentle milk moment' unique to this season.

During this period, a wide seasonal lineup will be available at each pop-up location, including refreshing early summer limited flavors using lemons from Shizuoka Prefecture, as well as standard puddings, milk sandwiches, and baked sweets.

By focusing on locations such as inside train stations and commercial facilities directly connected to stations, the company proposes a 'milk reward time' that commuters, students, and shoppers can easily drop by to enjoy.

Furthermore, at long-term pop-up venues, an enhanced product lineup will be prepared to continuously entertain local customers.

Pop-up Schedule

1. Chiba Prefecture Period: Monday, June 1, 2026 - Monday, June 15 Location: Chiba Perie Select (Station concourse side)

2. Kanagawa Prefecture Period: Monday, June 1, 2026 - Sunday, June 7 Location: MY SWEETS Terrace Mall Shonan

3. Gunma Prefecture Period: Monday, June 1, 2026 - Monday, June 15 Location: JR Takasaki Station

4. Kanagawa Prefecture Period: Wednesday, June 3, 2026 - Tuesday, June 9 Location: Lusca Chigasaki Weekly Sweets

5. Kumamoto Prefecture Period: Wednesday, June 3, 2026 - Monday, June 15 Location: Tsuruya Department Store

6. Kanagawa Prefecture Period: Wednesday, June 10, 2026 - Tuesday, June 23 Location: JR Kikuna Station

7. Tokyo Period: Thursday, June 11, 2026 - Wednesday, June 17 Location: MY SWEETS Futakotamagawa

8. Tokyo Period: Thursday, June 11, 2026 - Monday, June 22 Location: Atre Ebisu Main Building 3F Triangle Court

9. Tokyo Period: Monday, June 15, 2026 - Sunday, September 6 Location: ecute Akihabara

10. Tokyo Period: Wednesday, June 17, 2026 - Tuesday, June 30 Location: JR Nishi-Ogikubo Station (Outside ticket gates)

11. Fukuoka Prefecture Period: Wednesday, June 17, 2026 - Tuesday, June 23 Location: Hakata Daimaru Main Building B2

12. Kanagawa Prefecture Period: Thursday, June 18, 2026 - Wednesday, July 15 Location: JR Totsuka Station 2F (Outside ticket gates)

13. Kanagawa Prefecture Period: Thursday, June 18, 2026 - Wednesday, July 15 Location: JR Shin-Kawasaki Station Elevated concourse front

14. Tokyo Period: Thursday, June 18, 2026 - Tuesday, July 7 Location: Atre Kichijoji Main Building 1F 3rd Avenue

15. Chiba Prefecture Period: Saturday, June 20, 2026 - Tuesday, July 7 Location: Kashiwa Takashimaya POP UP SPACE Furari II (In front of confectionery floor up escalator)

16. Kanagawa Prefecture Period: Tuesday, June 23, 2026 - Monday, July 6 Location: Kore Mou Tabeta? Atre Kawasaki

17. Tokyo Period: Friday, June 26, 2026 - Wednesday, July 1 Location: MY SWEETS Shibuya

Product Lineup

1 & 2

1. Asagiri Milk Price: 260 yen (tax included) Shelf life: 7 days (Refrigerated) 100% non-adjusted milk made from raw milk from the Asagiri Kogen at the foot of Mt. Fuji, pasteurized at 85°C for 15 seconds and homogenized.

2. Asagiri Milk Coffee Price: 280 yen (tax included) Shelf life: 7 days (Refrigerated) A milk coffee generously using 60% Asagiri Milk. It offers a slightly nostalgic taste where the aroma of coffee and a subtle bitterness coexist.

3, 4, 5, 6

3. Asagiri Kogen Pudding Price: 450 yen (tax included) Shelf life: 14 days (Refrigerated) A milk pudding that intensifies the milk flavor by using milk, fresh cream, and condensed milk in addition to eggs. A delightful item that fully brings out the deliciousness of Asagiri Kogen milk. It has a long shelf life, making it a great gift.

4. Asagiri Milk Cream Bread Price: 380 yen (tax included) Expiration date: 2 days (Room temperature) Dough kneaded with Asagiri Milk made from raw Asagiri Kogen milk and baked softly with plenty of butter. Paired with the soft texture of the bread is a generous sandwiching of smooth, melt-in-your-mouth whipped cream. A comforting cream bread delivered by a milk shop.

5. Asagiri Butter Cookie Price: 3 pieces for 460 yen (tax included) 10 pieces for 1,490 yen (tax included) Shelf life: 60 days A premium butter cookie made with plenty of 'Asagiri Butter,' domestic wheat flour, and eggs. The moment you taste it, it has a crisp texture.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Dates in source: 2026/6/1 / 2026/6/3