Limited Release of Canned Highball 'Nikka Frontier Highball'

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will launch the canned highball 'Nikka Frontier Highball' on July 14th on a limited quantity basis.

The canned highball 'Nikka Frontier Highball' is a canned highball based on the original malt used in 'Nikka Frontier' manufactured by Nikka Whisky Distilling Co., Ltd. By adopting a key malt of heavy peated malt original from the Hokkaido Yoichi Distillery with its powerful flavor, and using original malt finished with the non-chill filtered method that achieves a rich flavor, you can enjoy a rich aroma and smoky taste. The package adopts a matte textured can body based on the brand color orange. The initial 'N' of Nikka Whisky's corporate logo is largely placed in the center, creating a design that is unified with the bottle. The brand copy 'Smoky Aroma, New Frontier.' is written on the back of the can as a taste characteristic. By releasing the canned highball, we aim to create opportunities for those who have not yet tried 'Nikka Frontier' and for those who prefer highballs to enjoy 'Nikka Frontier' more casually.

The canned highball market in 2025 is expected to grow to approximately 1.4 times the size of 2021 (*). In the future, we will work to expand the recognition of 'Nikka Frontier' through TV commercials and limited-time events for the canned highball 'Nikka Frontier Highball', and propose the appeal of whisky.

*: Based on the cumulative sales scale (amount) in the domestic highball/highball can market from January 2021 to December 2025 across 7 business formats (Supermarket/Convenience Store/Liquor Discount Store/Home Center/Drugstore/General Liquor Store/Commercial Liquor Store) according to Intage SRI+.

'Nikka Frontier' is a brand launched in Japan in October 2024. It was developed with the desire to pass on the frontier spirit of Masataka Taketsuru, the founder of Nikka Whisky, who pioneered Japan's whisky history, to future generations. It uses a key malt of heavy peated malt original from the Hokkaido Yoichi Distillery, the birthplace of the company, and allows you to enjoy a rich aroma and a pleasant smoky taste. In general whisky production, 'chill filtration' is performed to prevent the occurrence of cloudiness or sediment. However, this product uses 'non-chill filtration,' which filters at room temperature, leaving abundant flavor components and allowing you to feel a rich aroma and complex taste.

In Japan, in addition to becoming a topic of conversation among whisky enthusiasts even before its release, it has been highly praised for its rich malt aroma, pleasant smoky taste, the design with the company logo's initial prominently placed in the center, and the brand concept that expresses Masataka Taketsuru's frontier spirit. Exports are scheduled to begin in 2026, and it is currently sold in South Korea, France, Taiwan, and Hong Kong.

Nikka Whisky, marking its 90th anniversary in 2024, has established a new communication concept: 'Whisky for Enjoying Life.' This concept aligns with the founder Masataka Taketsuru's wish that people should drink whisky not just to get drunk, but to enjoy life, similar to how the British enjoy life with whisky. It conveys the desire for people to enjoy life itself through the rich character and diverse ways of enjoying whisky. We will continue to convey the appeal of Nikka Whisky and the diverse ways of enjoying whisky through attractive product development.

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【Product Outline】

Product Name: Nikka Frontier Highball

Category: Whisky (Carbonated)

Container/Volume: Can 350ml

Alcohol Content: 7%

Pure Alcohol Content: 19.6g

Release Date: July 14th

Sales Region: Nationwide

Suggested Retail Price: 238 yen (excluding tax), 262 yen (including tax)