Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will open a limited-time pop-up store, 'NON Sister's Super Refreshing GINON Izakaya,' in Hibiya from July 2 to July 5, 2026, where customers can enjoy the 'refreshingly crisp taste' of its RTD※ 'Asahi GINON' paired with fried food.
At the 'NON Sister's Super Refreshing GINON Izakaya,' fried food menus that pair well with 'GINON' will be offered together, creating an opportunity for visitors to experience the brand's signature 'refreshing taste.' The interior is themed after the izakaya featured in the TV commercial 'NON Sister Appears,' which has been airing since March 31, embodying the brand's unique world. Additionally, to suit the hot season, 'GINON' will be served in an original aluminum tumbler designed to deliver a cool sensation when held.
'GINON' uses a special gin infused and distilled with citrus peels such as lemon peel, enhancing its bright, fruit-derived aroma and allowing customers to enjoy the natural deliciousness of the ingredients. Through this initiative, Asahi aims to increase brand awareness and create new drinking occasions for 'GINON.'
※ RTD: 'Ready to Drink'—refers to canned alcoholic beverages like chuhis that can be consumed immediately after purchase.
[Event Overview]
Name
NON Sister's Super Refreshing GINON Izakaya
Venue
Tokyo Midtown Hibiya Atrium 1-1-2 Yurakucho, Chiyoda-ku, Tokyo
Operating Period
July 2 (Thu) – July 5 (Sun), 2026
Operating Hours
July 2 (Thu): 14:00–20:00 July 3 (Fri): 11:00–20:00 July 4 (Sat): 11:00–20:00 July 5 (Sun): 11:00–20:00 (Last order at 19:30)
Seating Capacity
Approx. 20 seats
Menu Offerings
① 'GINON' (choice of lemon, grapefruit, or lime) + Minchi Katsu set: ¥300
① 'GINON' (same choice) + Minchi Katsu + tumbler signed by Rihoko Yoshikawa: ¥500
※ Reservation required: https://ginon-event.tckt.jp/
Reference: Asahi GINON Brand Website https://www.asahibeer.co.jp/ginon/
FACT BOX
- Source: PR TIMES
- Category: Event