Asahi Soft Drinks Co., Ltd. conducted an internet survey from March 12-16, 2026, targeting 300 individuals aged 20-50. Over 70% of respondents reported finding eco-friendly actions troublesome. 76% felt it was difficult to express that eco-friendly actions were bothersome. The top eco-friendly actions were peeling plastic bottle labels (74.7%), separating cans/bottles (67.0%), and rinsing plastic bottles (64.3%). For label peeling, 40.7% found it troublesome, with common stresses being tearing mid-way (39.0%), difficulty finding perforations (38.3%), and difficulty with short nails (32.0%). Reasons for continuing included rules (49.6%), habit (37.8%), and guilt (25.2%). 90% of those who peel 7+ labels weekly stated that easier methods would help them continue. Asahi Soft Drinks has offered 'Asahi Oishii Mizu Tennen Sui Simple eco Label' since 2021, designed for easy label removal.

FACT BOX

  • Source: PR TIMES
  • Category: Survey結果発表