Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will begin full-scale business operations for the 'Calpis Jaguchi' dispenser, which serves Calpis directly when you turn the tap, and will sequentially expand installation locations starting July 9.
The 'Calpis Jaguchi' is a service that allows you to enjoy Calpis as is by simply turning the tap. It was developed with the aim of providing a special experiential value that cannot be obtained in everyday life, as well as creating opportunities for children to enjoy the experience themselves and for people to share the joy of Calpis with loved ones.
In a pilot program launched in 2025, a total of 10 units were installed at resort hotels and elder care facilities. Users commented, 'It was fun and a special experience,' and hotels that installed the units evaluated it as 'contributing to improved customer satisfaction.'
Going forward, the company plans to expand its deployment primarily to hotels, hot spring facilities, and leisure facilities, with a target of installing 50 units by the end of the year. Subsequently, it will propose its use in various settings, including elder care facilities, aiming for a cumulative total of 1,000 units installed by 2030.
The Calpis brand's theme is 'The "sweet and sour taste experience and memories" that connect people and time will make everyone's mind and body healthy and spread a peaceful world.' Through this business, we will contribute to the smiles and healthy lives of everyone from children to adults.
'Calpis' and 'CALPIS' are registered trademarks of Asahi Soft Drinks Co., Ltd.
<Reference Information: Installation Locations in Pilot Program (as of May 2026)>
FACT BOX
- Source: PR TIMES
- Category: New Service