[Coworking Space Usage Survey] Usage Expanding to Women and Middle-Aged/Seniors, Ratio of Those 50 and Over Increased by Approx. 1.5x in 10 Years | BasisPoint Research

Ascent Business Consulting Co., Ltd., which operates the coworking space "BasisPoint," conducted a survey on changes in user age, gender, usage days, usage times, and stay times, based on actual usage data from fiscal year 2016 to fiscal year 2025.

The survey revealed an increase in the proportion of users aged 50 and over, an expansion of female usage across all age groups from 20s to 60s, and an increase in the proportion of people entering in the morning while a decrease in evening entries.

This suggests that coworking spaces are becoming more established in society, evolving from spaces used by a segment of young men and freelancers to places for work and study used by people of all ages and genders.

Survey Results Summary

Proportion of users aged 50 and over increased from 11.36% in FY2016 to 16.81% in FY2025.

Female ratio increased across a wide range of ages from 20s to 60s.

Proportion of usage starting in the morning increased from approximately 24% to approximately 33%, while the proportion of evening usage decreased from approximately 25% to approximately 19%. Users are increasingly starting their usage earlier in the day.

Survey Result 1: Proportion of users aged 50 and over among all users is increasing.

The proportion of users aged 50 and over has expanded by approximately 1.5 times. The proportion of those aged 20 and under has also increased.

Comparing the user composition by age group, the proportion of those aged 50 and over increased from 11.35% in FY2016 to 16.81% in FY2025. Specifically, the 50s increased significantly from 8.59% to 12.54%, and the 60s from 1.73% to 3.44%.

The proportion of those aged 20 and under also increased from 21.57% to 25.29%, suggesting that the user base for coworking spaces has expanded to include younger demographics and those aged 50 and over, primarily in their 30s and 40s.

Survey Result 2: Female ratio increased across all age groups, with significant growth particularly in the 20s and under.

The proportion of women has increased across all age groups. Particularly in the 20s and under, it is approaching 50%.

Comparing the female ratio by age group, it increased from 32.35% in FY2016 to 47.72% in FY2025 for those aged 20 and under. For those in their 30s, it increased from 25.71% to 34.92%; for those in their 40s, from 23.54% to 31.18%; and for those aged 50 and over, from 25.83% to 28.34%. This indicates that coworking spaces are becoming more popular among women of a wide range of ages, from teens to 60s.

Survey Result 3: Usage start times are shifting to earlier in the day.

The proportion of users entering in the morning increased from approximately 24% in FY2016 to approximately 31% in FY2025. Conversely, entries from evening onwards decreased from approximately 25% to approximately 18%. There have been no significant changes in operating hours during the survey period, suggesting a change in user behavior itself. It is thought that coworking spaces are increasingly being used as places to start work or study from the morning, rather than just places to visit after work or school.

Insights from the Survey Results

This survey suggests that coworking spaces are transforming from temporary telework locations for young men and company employees to places used by a wide range of users, including women and middle-aged/seniors, tailored to their individual lives and work. Usage times are also shifting, with an increase in usage starting in the morning for work or study, not just evening visits. Coworking spaces are likely becoming established not just as places supporting specific work styles, but as one of the everyday places for work and learning, alongside offices, homes, and cafes.

[Regarding Detailed Article]

In addition to the results above, this survey also includes cross-analysis by age group and gender. Detailed analysis results will be published on the official BasisPoint website.

Survey Overview

Survey Target: BasisPoint usage history data Target Period: April 2016 to March 2026 Target Items: User attributes (age group, gender), usage start time Aggregation Unit: Age group and gender are based on unique customer numbers; usage start time is aggregated from actual usage history. Data Scale: Actual usage data for 4,000 to 27,000 people per fiscal year *User numbers and usage counts per fiscal year are not disclosed due to business reasons.

*Changes in the number of stores, store locations, pricing systems, etc., may have influenced the results. *When quoting or reprinting the survey results, please be sure to cite the source as "From the BasisPoint Past 10 Years Usage Survey Report." *Please refrain from quoting or reprinting the survey content in whole or in part after modification.

About BasisPoint

BasisPoint is a coworking space operated by Ascent Business Consulting Co., Ltd., with the concept of being close to stations, comfortable, and affordable. All stores are conveniently located near stations and are equipped with various spaces necessary for business, including open seats, private booths (work boxes) ideal for web conferences, sofa seats ideal for business meetings, box seats ideal for group work, and small meeting rooms.

In recent years, usage for non-business purposes such as studying, hobby workshops, and online interviews during job hunting has also been increasing.

https://basispoint.tokyo

About Ascent Business Consulting Co., Ltd.

Ascent Business Consulting Co., Ltd., under the slogan "Making Japan's Work Style Freer and More Interesting," is engaged in various businesses including consulting, system integration, coworking space operations, HR, and corporate training/reskilling.

<Company Profile>

Company Name: Ascent Business Consulting Co., Ltd. Representative: Takaaki Kitamura Address: Shinbashi IM Building 4F, 2-6-2 Shinbashi, Minato-ku, Tokyo 105-0004 HP: https://ascent-biz.com/