ASICS Japan has agreed to conclude an advisory staff contract with Yohan Moriyasu (Watanabe Pipe), a sprinter in track and field. Moriyasu competed as a representative for Japan in the men's 100m at the "Tokyo 2025 World Athletics Championships."

The scope of the contract includes the use of our sports products such as shoes and apparel, advice on product development, and cooperation in advertising, catalogs, posters, electronic media including the internet, and promotional activities via SNS.

This agreement was realized due to the high evaluation and trust Moriyasu has in our products, as well as his resonance with our brand slogan "Sound Mind, Sound Body."

Moving forward, we will provide support by incorporating Moriyasu's opinions and developing products that integrate our technology.

Furthermore, by collaborating on product development, advertising, and sales promotion activities, we aim to further enhance the image of the "ASICS" brand.

Comment from Yohan Moriyasu:

I am Moriyasu, and I have become a member of the ASICS family.

ASICS was the first track and field spikes I wore in junior high school, and I competed with ASICS throughout high school. Wearing ASICS spikes again, I strongly feel a sense of returning to my roots. I like ASICS spikes because they offer a great fit and feel comfortable on my feet.

In the future, I will challenge the world stage with ASICS, never forgetting the joy of running, and by steadily achieving small goals, I will continue to strive for a sub-10-second 100m. I also want to convey the appeal of track and field, the joy of running, and the wonderfulness of track and field, where everyone can find a sport that suits them and enjoy it, to children and many others.

About the "METASPEED SP" series of sprint track and field spike shoes for top athletes worn by Yohan Moriyasu:

The "METASPEED SP" series are sprint shoes pursuing high resilience and propulsion for the 100m and 200m. They feature a carbon plate搭載 from the toe to the heel on the upper side of the midsole (cushioning material between the upper and the sole), providing high resilience while also offering excellent controllability.

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Products / services: METASPEED SP