ASICS Japan will sequentially launch four models of the running shoe "NOVABLAST 6 (Nova Blast 6)" on July 10th. These shoes are designed to be lighter, with enhanced responsiveness and propulsion. They will be available at the ASICS online store, ASICS direct stores (excluding factory outlets), and sports retailers nationwide.
The manufacturer's suggested retail price is 17,600 yen (tax included).
The latest release in the "NOVABLAST" series pursues a light and comfortable running feel, offering a voluminous design that immediately provides a sense of lightness and excellent responsiveness upon wearing. A key feature is the incorporation of a lightweight and highly resilient foam material in the forefoot of the midsole (the cushioning material between the upper and the outsole). This provides a bouncy sensation and propulsion, along with an energetic design.
These shoes are recommended for those who are starting to run, as well as those who enjoy running on a daily basis.
The midsole utilizes "FF BLAST MAX," and the forefoot employs "FF TURBO SQUARED." The excellent cushioning and responsiveness of these two materials work synergistically to deliver higher energy return.
The outsole uses a soft, lightweight, and abrasion-resistant material, similar to the previous model. Additionally, the forefoot features "ASICSGRIP," which provides excellent grip on various road conditions.
The upper is made from "Engineered Woven," a lightweight and stretchy material. By varying the weave density and pore size depending on the area, the design balances breathability and a secure fit.
This model was developed with the aim of creating an excellent structural design for both body and mind, in accordance with our unique design philosophy, "ASICS Design Philosophy," which consists of four components: User Test, Science, Innovation, and Sustainability.
About "ASICS Design Philosophy"
ASICS' unique design philosophy, established to pursue excellent structural design for both body and mind. While maintaining our research policy of "Human-Centric Science," which involves a scientific approach that always places people at the center and analyzes the characteristics of the body and movement from all perspectives, we focus on research and development in four key areas to better support people.
- User Test (Performance evaluation and sensory wear testing by users)
- Science (Scientific research supporting athletes in both physical and emotional aspects)
- Innovation (Long-term product consideration and establishment of a continuous improvement process)
- Sustainability (Improving resource efficiency, reducing CO2 emissions, and establishing sustainable processes)
Product Overview
(Men's)
Product Name
NOVABLAST 6
NOVABLAST 6
Product Number
1011C243
1011C242
Width
Standard
Wide
Price
17,600 yen (tax included)
17,600 yen (tax included)
Color
Rose Dust x Illuminate Yellow, Black x Black, White x White, Soft Taupe x Greige, Energy Aqua x White, Illuminate Yellow x Black
Rose Dust x Illuminate Yellow, Black x Black
Size
24.5–29.0 cm (0.5 cm increments), 30.0 cm, 31.0 cm, 32.0 cm
24.5–29.0 cm (0.5 cm increments), 30.0 cm, 31.0 cm, 32.0 cm
Materials
Upper: Synthetic fiber, Synthetic resin Outsole: Rubber sole
Upper: Synthetic fiber, Synthetic resin Outsole: Rubber sole
Country of Origin
Indonesia, Vietnam
Indonesia, Vietnam
(Women's)
Product Name
NOVABLAST 6
NOVABLAST 6
Product Number
1012C008
1012C007
Width
Standard
Wide
Price
17,600 yen (tax included)
17,600 yen (tax included)
Color
Rose Dust x Illuminate Yellow, Black x Black, White x White, Soft Taupe x Energy Aqua, Energy Aqua x White, Dahlia x Lavender Gray
Rose Dust x Illuminate Yellow
Size
22.5–26.5 cm (0.5 cm increments)
22.5–26.5 cm (0.5 cm increments)
Materials
Upper: Synthetic fiber, Synthetic resin Outsole: Rubber sole
Upper: Synthetic fiber, Synthetic resin Outsole: Rubber sole
Country of Origin
Indonesia, Vietnam
Indonesia, Vietnam
Product Introduction Page
https://www.asics.com/jp/ja-jp/running/novablast/
FACT BOX
- Source: PR TIMES
- Category: New Product