Asken x 4 Popular Voice Actors from Amuse Creative Studio Collaborate on 'Fandom × Health' Campaign: Team-Based Healthy Habit Event Launches

Asken Inc. (Shinjuku-ku, Tokyo; CEO Jiro Amaten), developer and operator of 'Asken,' Japan's No.1*¹ AI-powered meal management app with over 14 million cumulative users, announces the launch of the 'AMUSE VOICE ACTORS CHANNEL Team vs. Team Asken Try Event' (hereinafter 'the event'), a team-based participatory health campaign running for 7 days from Tuesday, September 1, 2026, to Monday, September 7, 2026. The event is a collaboration with four popular voice actors from Amuse Creative Studio—Karin Isobe, Hinata Sato, Yurie Funato, and Yui Makino—who appear on the YouTube channel 'AMUSE VOICE ACTORS CHANNEL' (commonly known as 'Amubo-ch'), planned and produced by Amuse Creative Studio.

This event is a new health campaign themed 'Fandom × Health,' where participants join a team supporting their favorite voice actor pair and compete against other teams based on the average 'Asken Health Score' (※) derived from meal records during the event period. By transforming the often burdensome daily task of meal logging into a fun event to support beloved idols, the campaign aims to encourage the continuation of healthy habits.

Event page: https://www.asken.jp/ad/07463424

Background: Turning 'Unsustainable' Diet Management into Fun Healthy Habits with Fandom and Community

While increasing health awareness has led more people to adopt diet and nutrition management, many still say 'I'm trying hard but not seeing results' or 'I can't stick to it alone.' For those aiming for a healthier lifestyle, 'continuity' remains a major challenge.

To date, 'Asken' has supported sustainable improvements in eating habits through features that reduce recording burden—such as the 'AI Image Analysis Function' that logs meals simply by taking photos, and 'AI Auto-Logging'—as well as 'AI Meal Planning,' which offers personalized meal suggestions.

This event introduces a new experience: 'Continue healthy habits with your favorite idols and peers, having fun together.' By turning daily meal logging from a chore into an enjoyable way to support your favorite voice actors, Asken aims to provide motivation and continuity for healthy habits, further advancing its mission of 'making people's tomorrow healthier than today.'

Event Overview

This is a 7-day limited-time participatory health event where users team up with their favorite voice actor pairs from Asken and Amuse Creative Studio, record their meals, and compete for the highest average 'Asken Health Score' (※) per team.

During the event, participants will log meals using simple methods like photo capture or barcode scanning, reflect on their dietary balance, and aim for a high 'Asken Health Score' (※). Join your favorite voice actors and fellow fans to enjoy meal logging and cheer on your team.

＜Schedule＞

Registration & Meal Logging Period: September 1 (Tue), 0:00 – September 7 (Mon), 23:59, 2026 (7 days)

Results Announcement: Mid-September 2026 (on the dedicated website and AMUSE VOICE ACTORS CHANNEL's official X)

＜Participating Teams & Voice Actors＞

【Isobe / Funato Team】

Karin Isobe × Yurie Funato

▶ Dedicated Group Code: isobe-funato

【Sato / Makino Team】

Hinata Sato × Yui Makino

▶ Dedicated Group Code: sato-makino

＜How to Participate＞

1. Choose the team you want to support

2. Open the 'Asken' app

3. Enter your chosen team's 'Dedicated Group Code' in the app (Menu > Settings > Group Code Settings)

4. Log your meals to support your team and aim for a high 'Asken Health Score' (※)!

＜Winning Criteria & Winning Team Reward＞

The team with the highest average 'Asken Health Score' (※), calculated from meals recorded by team members during the event, wins.

The two voice actors from the winning team will appear in a limited-time Asken web promotional video.

＜Participation Rewards＞

【All Participants】: Special encouragement videos from the voice actors (3 total)

・Eligibility: All users who enter the dedicated group code and join a team during the event period

・Delivery: Distributed via 'Notifications' within the Asken app during the event

【High Score Award (Lottery)】: Autographed photo cards (cheki) from the voice actors + Asken multigrain rice

・Eligibility: One winner per team (4 total), selected by lottery from participants who recorded meals in the Asken app and achieved an 'Asken Health Score' (※) of 70 or higher

Event details and registration: https://www.asken.jp/ad/07463424

※ The Asken Health Score is a proprietary metric defined by Asken. Recognizing that balanced nutrition and moderate exercise are essential for health, it is comprehensively evaluated and scored based on the following criteria:

＜Asken Health Score Evaluation Criteria (100-point scale; point allocation not disclosed)＞

Calorie intake, calories burned through exercise, meal balance (staple foods, side dishes, main dishes, milk/dairy products, fruits, snacks, alcohol), and macronutrient balance (protein, fat, carbohydrates)

The 'Asken Health Score' is calculated only on days when all three daily meals—breakfast, lunch, and dinner—are recorded.

Comments from Participating Voice Actors

Karin Isobe

I've been looking forward to collaborating with Asken! I'm really happy!

Since my work environment often leads to irregular lifestyles, I'm determined to seriously engage with my diet from now on!

I'm a bit nervous since it's just me and Fuyan in the team… (laughs) But we'll have fun as a close-knit duo!

Many fans already care about their health and even share diet updates. Maybe some of you are already using Asken? Let's use it together and enjoy becoming healthier!

＜Profile＞

Karin Isobe (born May 26) is from Nara Prefecture.

She was selected to perform the opening theme for the anime 'Go! Princess Pretty Cure' while in university. In 2017, she began her voice acting career as Natsume Mio in 'Just Because!'

Her major roles include Fujii Kana in 'Healer Girl,' Shushutan in 'Pretty Cure Detective!,' Tsukigoka Koi in 'The Idolmaster Shiny Colors,' and Amata Saki in 'Project SEKAI COLORFUL STAGE feat. Hatsune Miku.' She also actively performs as an actress in stage productions such as 'Hakuouki' and 'Machida-kun no Sekai.'

Yurie Funato

I don't usually pay close attention to specific nutrients in my daily meals, so I'd like Asken to clearly reveal exactly what I'm missing! Let's all become healthier together!

＜Profile＞

Yurie Funato (born September 18) is from Saitama Prefecture.

Her major roles include Kono Hoshika in 'Hoshikuzu Telepath,'