Google search users are shifting to 'Conversational AI'.
What is the 'GEO Countermeasure' required for stores now? Currently, user search behavior is facing a major turning point. The transition from traditional 'keyword search' to 'conversational AI' such as ChatGPT, Perplexity, and Gemini is accelerating. Along with this, the importance of GEO (Generative Engine Optimization) and AIO (AI Search Optimization) to be chosen for the store lists recommended by AI is becoming an urgent task.
In the era of transitioning from 'Googling' to 'Consulting AI', in order for stores to continue to be chosen, it is essential not only to take measures for Google Maps (MEO), but also to transmit accurate structured data adapted to the AI's answering algorithm.
4 Pillars of the Next-Generation 'Local Search Optimization Service' Provided by Assist Co., Ltd.
Our company provides a unique local search countermeasure that integrates and manages AIO, GEO, LLMO, and MEO ahead of the industry. Rather than simply raising rankings, we build an environment where AI recognizes your company as the 'most recommended store'.
[AIO Measures] Optimizing information to respond to the increase in AI users Optimizing and supplying store information to Google Search's AI answering features (like AI Overview). By creating a structure where AI can easily quote information, we aim for exposure at the very top of search results.
[GEO Measures] Multi-faceted cognitive expansion by generative AI We work on AI search engines like Perplexity so that your company's information is referenced as an option in specific regions or categories. We strengthen citations (mentions on the Web) and aim to acquire 'recommendations' from AI.
[LLMO Measures] Knowledge penetration into Large Language Models This is a measure to accurately establish your company's information in the 'knowledge databases' held by LLMs (Large Language Models) such as ChatGPT and Gemini. It fosters the foundational strength for AI to naturally present your company as 'reliable information' during conversations, rather than just temporary search results.
[MEO Measures] Designing pathways to connect increased awareness to actual store visits Through Google Maps optimization, we reliably guide users who have become interested via AI to the store. The improvement of digital awareness through AIO/GEO/LLMO also positively impacts the MEO algorithm, maximizing synergistic effects.
FACT BOX
- Source: PR TIMES
- Category: Partnership
- Organizations: Google / OpenAI (ChatGPT) / Perplexity