Google search users are shifting to 'conversational AI.' What is the 'GEO strategy' now required for stores? User search behavior is currently at a major turning point. The transition from traditional 'keyword search' to 'conversational AI' such as ChatGPT, Perplexity, and Gemini is accelerating. Consequently, the importance of GEO (Generative Engine Optimization) and AIO (AI Search Optimization) to be selected for AI-recommended store lists has become urgent. In an era of 'consulting AI' rather than 'Googling,' it is essential for stores to not only implement Google Maps (MEO) measures but also to disseminate accurate structured data that conforms to AI response algorithms. ■ The four pillars of the next-generation 'local search optimization service' provided by Assist Co., Ltd. We provide unique local search measures that integrate AIO, GEO, LLMO, and MEO ahead of the industry. We build an environment where AI recognizes your company as the 'most recommended store' rather than just raising rankings. [AIO] Optimizing and supplying store information to AI answer functions like Google's AI Overview. [GEO] Working to ensure company information is referenced as an option in specific regions or categories for AI search engines like Perplexity. [LLMO] Measures to accurately establish company information in the 'knowledge databases' of LLMs like ChatGPT and Gemini. [MEO] Designing traffic flow to guide users interested via AI to the store through Google Maps optimization. ■ Overview of partner recruitment. With the start of service in the Yamaguchi area, we are recruiting partner companies and sole proprietors to open up the market together. We offer a solid support system, including training, sales tools, end-to-end support, and flexible compensation designs.

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  • Source: PR TIMES
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