Assist Co., Ltd. Launches 'Suma-Ashi Ads (WEB)', a New Service to Drive Leads to Corporate Websites via Google's Ecosystem

Users now gather information through diverse channels such as social media, reviews, and search engines. However, the importance of a company's own website as a final touchpoint for verifying reliability, pricing, track record, and contact information is increasing. Users searching for store or service names visit official websites during the comparison phase to decide whether to engage with the company. Therefore, a website is a critical touchpoint for converting leads into inquiries or bookings. 'Suma-Ashi Ads (WEB)' aims to maximize these opportunities by utilizing Google's entire advertising network to drive potential customers to the company's website. Users do not make decisions based on a single medium; they use Google Maps while commuting, Google Search during work, and YouTube or Discover at home. To increase touchpoints, it is essential to deliver information continuously across multiple platforms. 'Suma-Ashi Ads (WEB)' leverages Google Search, YouTube, Discover, Gmail, and Google Maps to reach users who cannot be captured by a single medium. The service uses AI to analyze user behavior data on the website, such as button clicks or page views, to optimize ad delivery for users with high affinity. Furthermore, it maintains contact with users even as their search keywords change. With plans starting at 27,500 JPY (tax included) per month, it is designed to be accessible even for businesses unfamiliar with ad management.