What is the process for success in new business for large companies? Free webinar 'Why do companies choose unprofitable markets for new businesses? - Pitfalls many companies fall into and how to choose profitable markets' to be held again

Astamuse Inc. will host a free webinar on Tuesday, June 16, 2026, from 12:00 to 13:00, titled 'Why do companies choose unprofitable markets for new businesses? - Pitfalls many companies fall into and how to choose profitable markets.'

Overview In today's 'VUCA' era, where the future is opaque and difficult to predict, the difficulty of planning, launching, and growing new businesses is extremely high.

At Astamuse, we support the new business development of many companies. We frequently hear from those in business planning, corporate planning, and R&D departments that 'business development is not growing as expected' or 'I feel that market selection itself is not going well.'

While various frameworks have been proposed for launching new businesses, most are specialized for small organizations like startups. When large companies adopt these as they are, it is difficult to make them fit, leading to failures that occur incessantly.

In this webinar, based on Astamuse's extensive experience in new business support, we will discuss the most important point in implementing new businesses in large enterprises: 'which market to choose.' We will cover the mindset and practical approaches regarding 'why it is important' and 'how to select.'

Event Details Title: Why do companies choose unprofitable markets for new businesses? - Pitfalls many companies fall into and how to choose profitable markets Date and Time: Tuesday, June 16, 2026, 12:00-13:00 Holding Method: Zoom Participation Fee: Free Target Audience: New business developers, R&D departments, corporate planning Capacity: 500 people