New Launch: Hand Serum Born from a 'Protecting' Concept. Realizing 'Bandage Concept' Care Using Noto's Nature and Fermentation Power.

NAIA Co., Ltd., based in Suzu City, Ishikawa, will release its new 'NAIA Hand Serum - After Rain Forest Scent' on April 15, 2026. Moving from a 'giving' to a 'protecting' approach, this serum employs a 'Bandage Care' design inspired by facial skin care, using a Japanese-first moisturizing ingredient to create a protective veil over the skin. It contains Noto-sourced sake lees and rice bran extracts, providing a fresh, non-sticky texture. The scent is a blend of natural essential oils like Noto Hiba. The product (50g, 2,090 JPY) will be available on the official EC site and at limited-time events in Hiroshima and Ishikawa. NAIA aims to create healthcare products that harmonize nature and people using Noto's regional resources.