Aston Martin Appoints Andrea Baldi as Chief Commercial Officer

Andrea Baldi appointed as Executive Officer and Chief Commercial Officer of Aston Martin Lagonda.

Andrea Baldi brings over 25 years of automotive industry experience, having held senior executive roles at Lamborghini and Ducati.

May 18, 2026, Gaydon, Warwickshire (UK):

Aston Martin announced today the appointment of Andrea Baldi as Chief Commercial Officer (CCO).

As Aston Martin continues to solidify its position in the ultra-luxury high-performance segment, Baldi joins the Executive Team of Aston Martin Lagonda to oversee the global commercial organization.

Baldi possesses over 25 years of automotive experience, including 10 years at Ducati and 15 years at Lamborghini. In his previous role at Lamborghini, he served as a key executive overseeing Europe, Asia Pacific, and the United States.

Adrian Hallmark, CEO of Aston Martin Lagonda, stated: "Andrea brings a wealth of international leadership experience and deep expertise in the automotive sector, with a proven track record of driving demand and performance. I am confident that his perspective and experience will be invaluable as we focus on expanding our global presence and delivering sustainable results."

As CCO, Baldi will direct the strategic direction of Aston Martin’s commercial efforts, focusing on strengthening market presence and driving sustainable growth across all global regions.

About Aston Martin Lagonda

Aston Martin aims to be the world’s most desirable ultra-luxury British brand, creating captivating high-performance cars.

Founded in 1913 by Lionel Martin and Robert Bamford, Aston Martin is recognized as a global brand synonymous with style, luxury, performance, and exclusivity. By blending cutting-edge technology, exceptional craftsmanship, and beautiful style, the company produces a series of acclaimed luxury models, including Vantage, DB12, Vanquish, DBX707, and its first hypercar, Valkyrie. In line with its 'Racing. Green.' sustainability strategy, Aston Martin is also developing alternative systems for internal combustion engines using a 'blended drivetrain approach,' with a clear plan to offer a lineup of electric sports cars and SUVs.

Based in Gaydon, UK, Aston Martin Lagonda designs, manufactures, and exports luxury cars, sold in over 50 countries worldwide. The sports car lineup is produced at Gaydon, while the luxury SUV, DBX, is manufactured at St Athan, Wales. The company has set a goal to make its manufacturing facilities net-zero by 2030.

Lagonda was founded in 1899, acquired by the late Sir David Brown in 1947 alongside Aston Martin, and is now listed on the London Stock Exchange as Aston Martin Lagonda Global Holdings plc.

In 2020, Lawrence Stroll became Executive Chairman, injecting new investments into key future areas and returning the brand to the pinnacle of motorsport with the Aston Martin Aramco Formula 1® team, ushering in a new era for the iconic British brand.