Project Launched to Deliver Musical Experiences to Childcare Facilities Nationwide - Collaboration Between 1 Million People's Classical Live, Japan SME Management Association, and Asuka Group

Asuka Co., Ltd. (Headquarters: Takasaki City, Gunma Prefecture, Chairman and CEO: Hideaki Kato), which provides human resource services specializing in the childcare industry across 21 locations nationwide, will launch a project to deliver live classical music to childcare facilities nationwide in collaboration with the General Incorporated Association Japan SME Management Association and the General Foundation 1 Million People's Classical Live.

As the first initiative of this project, a "1 Million People's Classical Live" event will be held on July 14, 2026 (Tue) at "Tsunagu Certified Kodomoen" in Okinawa Prefecture.

Three Organizations Collaborate to Foster Children's Hearts Through "Authentic Experiences"

In childcare settings, diverse experiential activities are increasingly important for nurturing children's rich sensibilities and creativity. However, it can be difficult for individual facilities to continuously provide opportunities to experience art and culture due to time and operational constraints.

Through this project, the General Incorporated Association Japan SME Management Association, the General Foundation 1 Million People's Classical Live, and Asuka Co., Ltd. will collaborate, leveraging their respective strengths to deliver live performances to childcare facilities nationwide.

Asuka Co., Ltd. will utilize its network of 21 locations nationwide to handle coordination with childcare facilities and provide support for event organization.

Delivering the Emotion of Live Performance to Children

"1 Million People's Classical Live" is an activity held nationwide with the aim of making classical music more accessible.

Unlike concert halls, the goal is to provide children with opportunities to experience authentic music up close, fostering rich sensibilities and curiosity.

Scenes from a classical live performance at a nursery school

Comment from Wataru Tsuge, President and CEO of Asuka Co., Ltd.

Asuka has been working to solve the issue of labor shortages in the childcare industry through human resource services specializing in the field. However, our goal is not just to provide personnel.

We believe that it is also an important mission for us, as a company supporting the childcare industry, to help children grow richly through various experiences and to enable everyone involved in childcare to interact with children in a better environment.

We are delighted that through this project, children will be able to experience live music and have memorable moments. We will continue to collaborate with childcare facilities nationwide to promote initiatives that lead to improved quality of childcare.

First Event Outline

Event Name 1 Million People's Classical Live

Date and Time July 14, 2026 (Tue)

Venue Tsunagu Certified Kodomoen (Okinawa Prefecture)

*This is a concert for related parties and is not open to the general public.

Future Outlook

Following the event in Okinawa Prefecture, this project is scheduled to be rolled out sequentially to childcare facilities nationwide.

Asuka Co., Ltd. will continue to leverage its network of 21 locations nationwide, collaborating with local childcare facilities to create opportunities for children to experience authentic music and various cultural activities.

Reports on the events and children's reactions will be published sequentially.

About Collaborating Organizations

General Incorporated Association Japan SME Management Association

The General Incorporated Association Japan SME Management Association is a non-profit organization that provides management information, seminars, and consultations nationwide for SME managers. With the philosophy of eliminating information disparity, it supports the sustainable growth of SMEs and actively engages in social contribution activities.

https://smb-japan.or.jp/

General Foundation 1 Million People's Classical Live

Aiming for a city where music fills everyday life, this organization connects professional classical musicians with society, creates performance opportunities, and collaborates with local organizers across Japan to expand spaces where people connect through the shared感動 of live performances.

They are working to create a system that allows anyone to easily hold authentic classical live concerts, and to foster connections between people through live music.

https://1m-cl.com/

Asuka Co., Ltd.

Asuka Co., Ltd. provides human resource services specializing in the childcare industry across 21 locations nationwide. It comprehensively supports childcare settings, including resolving childcare staff shortages, supporting recruitment and retention, human resource development, collaborative projects with local governments, and holding seminars for childcare facilities. Beyond human resource services, the company promotes initiatives that deliver new value to children and childcare settings through collaboration with companies, organizations, and local governments.

https://www.asuka-hu.co.jp/

Asuka Group Overview

Asuka Co., Ltd.

Representative: Hideaki Kato, Chairman and CEO

Location: 8F Inoue Building, 265 Yashima-cho, Takasaki City, Gunma Prefecture, 370-0049

Established: December 1994

Business Activities: General Worker Dispatch Business / Paid Placement Business

Capital: 39 million yen

Asuka Create Co., Ltd.

Representative: Hideaki Kato, Chairman and CEO

Location: Sonic City Building 21F, 1-7-5 Sakuragi-cho, Omiya-ku, Saitama City, Saitama Prefecture, 330-8669

Established: September 2004

Business Activities: General Worker Dispatch Business / Paid Placement Business

Capital: 30 million yen

[Contact for Inquiries]

Asuka Co., Ltd. Marketing Department, Ihara

Phone: 06-6131-5091

Email: [email protected]