Asukanet (President: Daikiro Murakami, Hiroshima, TSE Growth: 2438), a leader in memorial portrait services, has launched a new system as of May 2026 that allows funeral attendees to express condolences via cashless payment terminals at funeral venues. This is the first such initiative in Japan. Asukanet's survey revealed that while over 80% of people use cashless payments in daily life, nearly 90% still pay funeral condolences in cash, highlighting a gap between modern lifestyles and funeral culture. While opinions on cashless condolences are mixed, many respondents indicated they would accept it under certain conditions, signaling a shift in values. The initiative was developed in collaboration with Mizuguchi Ltd. (Izu, Shizuoka) to address the burden of preparing cash and envelopes. The system is designed to respect traditional customs while ensuring security for all parties. It integrates with Asukanet's existing 'tsunagoo' service, which has supported funeral DX since 2017. By providing advance notice through tsunagoo, attendees can now make cashless payments at the venue. Mr. Iwata, Executive Director of Mizuguchi Ltd., noted that the service has received positive feedback and serves as a branding tool for their modern approach. The company is also actively communicating with religious leaders to explain how cashless payments can be a modern way to express condolences. Survey results showed that while 84% use cashless payments daily, 89% use cash for funerals. However, about half of the respondents are open to cashless options if specific conditions are met. Go Aoto, Manager of the Funeral Business Planning Office, stated that simplifying procedures reduces the burden on bereaved families, allowing them more time to honor their loved ones.
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- Source: PR TIMES
- Category: press_release