Steak Miyahara Re-casts Sakurako Inoue for New TV Commercial. "Serious Competition" Episode, Where Her True Self Slips Out While Savouring, Released July 8 (Wed)

Atom Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, President: Goshi Ueda), a member of the Colowide Group, will begin airing the second installment of its new TV commercial featuring talent Sakurako Inoue, titled "Serious Competition," from Wednesday, July 8, 2026.

Sakurako Inoue, a talent, is once again featured in Steak Miyahara's new TV commercial, marking her second appearance. The commercial begins with Ms. Inoue facing a steak in a chic setting, delicately capturing her savoring each bite in silence. However, as she continues to eat, she becomes engrossed in its deliciousness, and her usual self begins to shine through. Her natural gestures and changing expressions, which momentarily slip out, are depicted impressively. This is followed by a scene where she snaps back to reality, as if trying to hide an "unseen side." The content expresses a moment where her true feelings are drawn out by the deliciousness of the steak, through the contrast between her serious demeanor and her genuine charm, impressively conveying an immersive dining experience of confronting the umami of the meat.

Serious Competition Episode

Steak Miyahara New TV Commercial: Serious Competition Episode

Sakurako Inoue Profile

Sakurako Inoue

Born in Mashiko Town, Haga District, Tochigi Prefecture.

Received a special award at the 40th Horipro Talent Scout Caravan.

Currently appearing on ABC's "Shin Kon San I-rasshai!" and NHKE's "Science ZERO."

Hobbies include marathon running and cooking with fermented foods.

Her personal best marathon time is 3 hours, 20 minutes, and 20 seconds (net time).

Published the cookbooks "Sakurako Inoue's Lucky Charm Meals" (Shufu-to-Tomo Co., Ltd.) and "Sakurako Inoue's Fermentation: What to Make/Eat Today?", and the essay collection "Jinsei Techō" (Tokuma Shoten).

<Steak Miyahara>

Founded on May 24, 1975, in Utsunomiya City, Tochigi Prefecture. A steak specialty restaurant that serves safe and secure steaks and hamburgers with the motto "Happy, Fun, Delicious Restaurant," enjoyed with our original "Miya no Tare." As of July 1, 2026, there are 101 stores.

The quality and safety, achieved through thorough quality control, have remained unchanged since its founding.

In addition to steak, our set menus, which include a wide variety of soup bars, salad bars, and drink bars, are also popular. We offer a relaxing time with the harmony of sound and aroma from our sizzling hot plates and heartfelt hospitality.

【Company Overview】

Company Name: Atom Co., Ltd.

Head Office Location: 12F, Landmark Tower, 2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-8112

Business Activities: Management of directly operated and franchise food and beverage chains in the Tohoku, North Kanto, Tokai, and Hokuriku regions.

Established: January 1972 (Absorbed and merged with Gicto Co., Ltd. on March 26, 2009)

Capital: 100 million yen

Official Website

Company Name: COLOWIDE CO., LTD.

Head Office Location: 12F, Landmark Tower, 2-2-1 Minatomirai, Nishi-ku, Yokohama, Kanagawa 220-8112

Business Activities: 1. Restaurant Management 2. Procurement, sales, and processing/sales of various foodstuffs

Established: April 1963

Capital: 43.814 billion yen

Number of Stores: 2,633 stores (as of the end of March 2026)

Official Website

The Colowide Group is a comprehensive food production company that operates a diverse range of dining brands nationwide, with the corporate philosophy of "Everything for our customers and employees." We handle a wide range of businesses, from izakayas to restaurants, desserts, catering, and food manufacturing/distribution, delivering deliciousness and peace of mind as a group.

Moving forward, driven by our "passion for food," we will strive to create value experiences that allow as many customers as possible to feel "It was fun, it was delicious."