ATOMica Inc. (Headquarters: Miyazaki City, Miyazaki Prefecture; Co-CEOs: Mizuki Shimada, Kazuki Nanbara; hereinafter "ATOMica") held its second "Coyage Career Fes," a career exploration event connecting companies and students, at "GYMLABO" on the Kyushu Institute of Technology's Tobata Campus.

For this second installment, the program was updated from the first event's "anonymous company" format to a "public company/direct recruitment" format. Five leading companies from Kitakyushu and 44 students participated. Approximately 90% of the students (39 individuals) expressed interest in concrete next steps, including company briefings, office visits, and formal application processes.

Background: How 'Brand Recognition' Drives Students Away from Local Regions The exodus of young graduates to other prefectures is a challenge faced by many regions, often caused by a lack of connection between students and local businesses. In traditional job fairs, students choose which booths to visit based on company names and brand recognition. Consequently, local companies with attractive business models and compelling visions are often overlooked simply due to a lack of name recognition. ATOMica's "Coyage Career Fes" aims to change this structure. By focusing on a company's "vision" and "challenges" as the entry point, it creates opportunities for encounters not dictated by brand recognition. The first event, held in April 2025, featured anonymous dialogues and achieved a 97.3% student satisfaction rate and a 100% company satisfaction rate.

Evolution from the First Event: Designing a Path from 'Empathy' to 'Recruitment' Building on the "meeting through vision" mechanism proven in the first event, the second event introduced further updates. A new flow was designed to allow students to deepen their understanding through group work addressing real corporate challenges, followed by immediate opportunities to apply or schedule interviews. The structure was evolved to capture the moment of interest and turn it into concrete action. ・1st Event: "Connection-focused"—Anonymous company names, meeting through regional challenges. ・2nd Event: "Recruitment-focused"—Public company names, a seamless path from empathy to recruitment.

Event Overview ・Venue: GYMLABO (Kyushu Institute of Technology, Tobata Campus) ・Participating Students: 44 (32 graduating in 2027, 10 in 2028, 2 in 2029 or later) ・Participating Companies (5): Yoshikawa Kogyo Co., Ltd., Fuji Yusoki Kogyo Co., Ltd., Yasunari Komuten Co., Ltd., Sankyo Koun Co., Ltd., Unison Systems Co., Ltd.

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  • Source: PR Times
  • Category: News