Don't let rising prices get you down! July's au PAY Market supports your household budget with up to 70% off and up to 50% point back on summer gourmet foods, bulk-buy beverages, side dish sets, and trendy summer clothing!

au Commerce & Life will hold its "Santaro Day" and "Shopping Rally" events in July 2026 on its comprehensive shopping site "au PAY Market."

The "Santaro Day" sale in July offers great deals on drinks, essential for the rising temperatures, side dish sets from famous chains to make summer vacation and daily meal preparation easier, trendy summer clothes perfect for outings and mixing and matching, and eel for the upcoming "Doyo no Ushi no Hi" (Day of the Ox). We have prepared a lineup of great value products to thoroughly support your midsummer bulk purchases and daily life. With household budgets strained by rising prices, you can purchase seasonal featured items at great prices with special store prices (up to 70% off) and point rewards (up to 50% back).

Additionally, with the benefits of "Santaro Day" and "Shopping Rally," customers who shop at multiple stores during the period will receive up to 39% point back depending on the number of stores visited.

Furthermore, we will hold a special lottery for Ponta Pass members to win discount coupons, offer discount coupons of 50% or more, and hold limited-time sales where you can purchase super-featured items.

About the "Santaro Day" Sale in July

1. July 3-6, 2026

Benefits

(1) Beisia au PAY Market Store

(https://plus.wowma.jp/user/90580699/plus/beisia-au-sale/)

Beisia, a large supermarket with stores nationwide, will hold a sale offering up to 50% off gourmet foods and daily necessities. Furthermore, with Ponta Pass Point UP Select, some products will offer up to 50% point back, discount coupons exclusive to Ponta Pass members will be distributed, and a 50% off sale featuring daily rotating items will be held to support your midsummer bulk purchases.

(2) "Iwayuru Soft Drink no Omise" (So-called Soft Drink Shop)

(https://wowma.jp/user/39720011)

"Iwayuru Soft Drink no Omise," winner of the Grand Prize in the Water, Soft Drinks, and Tea category at the Best Shop Awards 2025, will hold a "Midsummer Drink BIG SALE." Coupons exclusive to Ponta Pass members will be distributed for over 500 products from brands such as Coca-Cola, Kagome, Asahi, and Suntory, along with up to 15% point back and a time sale offering up to 10% discount. This is a great opportunity to stock up on essential drinks to get through the intense heat at a great price.

Event Dates and Times

July 3, 2026, 0:00 AM to July 6, 2026, 9:59 AM

(1) Beisia au PAY Market Store <Product Examples>

(2) "Iwayuru Soft Drink no Omise" <Product Examples>

*The products shown in the images are examples and may differ from the actual product lineup.

Please check the product page for details.

2. July 13-16, 2026

Benefits

(1) "Shoku no Tatsujin Mori Gen Shoten" (Food Master Mori Gen Store)

(https://plus.wowma.jp/user/11511418/plus/)

"Shoku no Tatsujin Mori Gen Shoten," a popular store in the seafood category, will distribute discount coupons exclusive to Ponta Pass members and for all customers in conjunction with "Doyo no Ushi no Hi." Furthermore, you can shop at great prices anytime during the period with a discount sale offering up to 60% off featured items such as eel, as well as negitoro, snacks, and shrimp, and products with up to 50% point back through Ponta Pass Point UP Select.

(2) HUG.U au PAY Market Store

(https://plus.wowma.jp/user/13980757/plus/)

We are holding the second collaboration with the ladies' brand "HUG.U," whose concept is "More freedom in size and lifestyle." During this season when spring and summer items are most abundant, we offer trendy and functional items such as tops, dresses, and UV protection items at sale prices of up to 70% off. Additionally, we will distribute a 100 yen discount coupon for purchases over 1,000 yen, usable on time sale items, exclusive to Ponta Pass members, as well as limited coupons for popular products.

Event Dates and Times

July 13, 2026, 0:00 AM to July 16, 2026, 9:59 AM

(1) "Shoku no Tatsujin Mori Gen Shoten" <Product Examples>

(2) HUG.U au PAY Market Store <Product Examples>

3. July 23-26, 2026

Benefits

(1) "Souzai Matsuri" (Side Dish Festival)

(https://plus.wowma.jp/user/70043241/plus/sozai-festival/index.html)

In the always popular "Souzai Matsuri," we will hold a sale offering up to 65% off featured items from Matsuya, Skylark, Osaka Ohsho, Joyfull, and Yoshinoya (gyudon, eel, hamburger steak, gyoza, fried rice, etc.). In addition to up to 50% point back through Ponta Pass Point UP Select, we will distribute discount coupons usable at 5 stores and discount coupons usable at each store. Enjoy great deals on products for quick meal preparation during summer vacation and for easily recreating restaurant flavors at home.

(2) Super Sports XEBIO (https://wowma.jp/user/43869903)

We are presenting the second collaboration with "Super Sports XEBIO," which offers gear perfect for summer vacation and midsummer outings. We will hold a featured item sale with up to 50% off, including running shoes and apparel suitable for summer sports, outdoor activities, and town use. Additionally, we will offer up to 20% point back.

Event Dates and Times

July 23, 2026, 0:00 AM to July 26, 2026, 9:59 AM

(1) "Souzai Matsuri" <Product Examples>

(2) Super Sports XEBIO <Product Examples>

About "Santaro Day" Benefits (Common for the 3rd, 13th, and 23rd)

(https://wowma.jp/event/3taro)

Benefits

(1) Point Rewards

Ponta Pass members who pay with an au PAY Card for their purchases on au PAY Market will receive up to 5% in Ponta points (au PAY Market exclusive). By combining this with multi-store purchases, Buy-Smart Members, and point rewards from stores, you can receive a total of up to 39% point back.

[Santaro Day Benefits] Up to 5%

Ponta Pass Member: 3% (Limit: 1,200 points)

Select "au PAY Card" as payment method and shop: 2% (Limit: 800 points)

(2) Discount Coupons

・Benefit Lottery (Ponta Pass Member Exclusive)

・Discount Coupons of 50% or More

We will present discount coupons of 50% or more usable on eligible products and stores.

(3) Great Value Super Featured Items

We will hold limited-time sales on various products.

Event Dates and Times

July 3, 2026, 0:00 AM to 11:59 PM

July 13, 2026, 0:00 AM to 11:59 PM

July 23, 2026, 0:00 AM to 11:59 PM

For details on Santaro Day benefits, please check here (https://wowma.jp/event/3taro).

Shopping Rally (https://wowma.jp/feature/okaimonorally)

Benefits

(1) Point Rewards

If you enter the campaign page during the entry period and shop at multiple stores during the point-up period, you will receive up to 5% of your purchase amount in Ponta points (au PAY Market exclusive) based on the number of stores visited.

Purchase at 2 stores: 2%

Purchase at 3 or more stores: 5%

(2) Discount Coupons (Ponta Pass Member Exclusive)

You can win discount coupons of up to 10,000 yen in the benefit lottery.

Eligibility Requirements

(1) Customers who meet all of the following during the period:

・Log in to "au PAY Market" and enter from the campaign page during the entry period.

・Make a purchase of 1,000 yen or more per store once during the point-up period.

(2) Customers who meet the following conditions during the period:

・Be a Ponta Pass member and an au PAY Market member.

Reward Limit

1,000 points

Event Dates and Times

Benefits (1)

July 3, 2026, 0:00 AM to July 6, 2026, 9:59 AM

July 13, 2026, 0:00 AM to July 16, 2026, 9:59 AM

July 23, 2026, 0:00 AM to July 26, 2026, 9:59 AM

Benefits (2)

July 4, 2026, 0:00 AM to July 6, 2026, 9:59 AM

July 14, 2026, 0:00 AM to July 16, 2026, 9:59 AM

July 24, 2026, 0:00 AM to July 26, 2026, 9:59 AM

For more details, please see here (https://wowma.jp/feature/okaimonorally).

(Reference)

Features of "au PAY Market"

"au PAY Market" is a comprehensive shopping site that can be used by all customers, not just au users.

Customers can enjoy shopping at great prices with the "Great Value Point Exchange" where Ponta points can be increased up to 1.5 times for exclusive use on au PAY Market, and the new "Ponta Pass Point UP Select" for Ponta Pass members. With "Ponta Pass Point UP Select," Ponta Pass members can receive up to 50% Ponta point back on selected products, including those from famous brands.

In addition, there are many benefits exclusive to Ponta Pass members, such as "Ponta Pass Benefits" offering 5% point back on Sundays for purchases at eligible stores.

*Great Value Point Exchange: Customers using au/UQ mobile or Ponta Pass members can increase their points up to 1.5 times. Other customers who are not eligible for the 1.5x increase can also increase their points by 1.1 times.

For details, please check here (https://wowma.jp/event/ptexchg_potal/index.html) from your smartphone.