Strengthening Global Marketing Support Utilizing TikTok Ads ~Assisting in Expanding Awareness and Attracting Overseas Users via the Short Video Platform~

AUN Consulting, Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director and CEO: Akira Shida; TSE Standard: 2459) is engaged in marketing businesses such as AI marketing* and global marketing**. We are pleased to announce that AUN Consulting will strengthen its advertising operation support utilizing TikTok, a short video platform, to promote brand awareness expansion and customer attraction among overseas users.

TikTok's usage is expanding globally, particularly among younger demographics, and it has become one of the most important channels for purchasing behavior and information gathering. In corporate marketing strategies as well, the importance of designing communication starting from videos is increasing.

* AIO (AI Optimization: AIO x SEO) [Service Overview: https://www.auncon.co.jp/solutions/aio/] ** Domestic and International SEO (Search Engine Optimization), Domestic and International Advertising [Service Overview: https://www.auncon.co.jp/service/]

■What is TikTok? TikTok is an SNS platform centered on short-form videos, where content from a wide range of genres such as entertainment, lifestyle, food, and travel is posted. A key feature is its ability to reach many users regardless of follower count, thanks to its algorithm-based recommendation function. Furthermore, due to video delivery based on user interests, it is attracting attention as a medium where high engagement can be expected even in corporate promotions.

■Features of TikTok Ads With TikTok ads, it is possible to promote products and services to users in a natural way while utilizing video content. The main advertising menus are as follows:

- In-Feed Ads Video ads that display naturally in the user's feed. They are easy to watch without feeling out of place and can be used broadly from awareness to action.

- Spark Ads A format that distributes existing organic posts as ads. It allows for amplification while leveraging the engagement of the organic post.

- TopView / Brand Takeover High-impact ad placements that appear when the app is launched. Suitable for rapidly expanding awareness in a short period.

■Marketing Support Utilizing TikTok Ads AUN Consulting has been supporting the overseas expansion of companies through marketing support such as overseas ad operations and overseas SEO.

By strengthening our support to include the utilization of TikTok ads this time, we will provide more comprehensive marketing support, such as:

- Expanding awareness among overseas users - Brand appeal utilizing video creatives - Strengthening approach to potential customer segments

■Inquiries For inquiries