Authentic AI and G.A. Crossing Launch Managed AI Creative Services Utilizing "Maison AI" for Fashion and Lifestyle Companies

Authentic AI Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Toru Ueda, hereinafter "Authentic AI") and G.A. Crossing Inc. (Headquarters: Kobe City, Hyogo Prefecture, President: Ryota Hyakiki, hereinafter "G.A. Crossing") are collaborating to launch "Managed AI Creative Services" for "sasage" operations and advertising creative domains, based on Authentic AI's AI operating system "Maison AI" for fashion and lifestyle companies.

Through this collaboration, Authentic AI will combine G.A. Crossing's expertise in shooting and production, cultivated in the EC and sales promotion fields, along with its studio management system, with Maison AI's AI creative studio functions and AI agent platform. This will provide AI-native EC operations and sales promotion production for brand companies as a managed service including operations.

1. Background: AI Adoption in Production Sites Requires More Than Just Tool Implementation

In the apparel and lifestyle industries, product photography and copywriting for EC operations (so-called "sasage" tasks), as well as the production of promotional and advertising creatives, are chronically strained due to shortened product cycles and diversification of channels. On the other hand, simply introducing image generation tools for generative AI does not lead to operational adoption; it requires redesigning the entire business workflow and designing operations that include quality and brand control.

Authentic AI provides "Maison AI," an AI operating system for fashion and lifestyle companies used by 80 companies in the industry (as of April 2026), operating AI agents and image generation models closely aligned with the industry's on-site operations. G.A. Crossing, since its establishment in 2006, has been a creative group that has provided integrated services from still/video shooting for EC sites and in-store promotions to the design production of promotional materials, operating five studios in the Kansai and Kanto regions.

The two companies agreed that an operational structure as "AI-native production partners," rather than "production companies that use AI," is the next standard required by the industry, leading to this collaboration.

2. Service Overview: Managed AI Creative Services

This service combines Maison AI with G.A. Crossing's expertise in creative direction, shooting, and production operations, offering the following on an operational and deliverable-committed basis:

2-1. Sasage Operations AI Managed Service

- AI fitting and AI model image generation based on product shot images (utilizing Maison AI's AI Creative Studio)

- Automatic generation of product descriptions, tags, and attribute data

- Multi-channel deployment for EC malls and proprietary EC sites

- Review/quality control processes to maintain brand worldview

2-2. Advertising Creative AI Managed Service

- Visualization of season concepts and production of key visuals

- Mass generation of variations for promotional images and SNS banners

- Creative operation for regularly published materials such as catalogs and flyers

- Operation of AI agents (advertising creative directors, copywriters, etc.) compliant with brand guidelines

3. Inquiries

For service launch timing, target client scope, and consultation regarding implementation, please contact us at the following:

Authentic AI Inc.

URL: https://authenticai.co.jp/

4. Comments from Both Company Representatives

Ryota Hyakiki, President of G.A. Crossing

The widespread adoption of generative AI has ushered in an era where anyone can easily create content. However, it has also created new challenges: "How do we manage vast amounts of AI-generated content and connect it to brand value?"

Our over 20 years of accumulated expertise in shooting and managing high-quality images and content. And "Maison AI," which is becoming the standard AI platform for the apparel and lifestyle industries. By combining these two strengths, we have established a system that provides end-to-end support, from corporate brand strategy to efficient AI-driven content creation and management.

We aim to be more than just a tool provider; we will be a "brand building partner" for our clients, strongly supporting sustainable content operations.

Toru Ueda, Representative Director of AuthenticAI

In the apparel and lifestyle industry, simply introducing AI as a tool does not lead to operational adoption; it requires a redesign of business workflows and quality control. G.A. Crossing is a rare partner that has supported integrated creative operations for EC and sales promotion for 20 years. Through our joint service based on Maison AI, we will present the industry with a new model of "AI-native production partners" that can scale speed and volume while maintaining brand worldview, not just improving production site productivity.

5. Future Development

- Sequentially expand target clients and accumulate case studies of AI-managed "sasage" operations and advertising creative production.

- Contribute to the AI-native transformation of the entire industry through industry study sessions, joint presentations, and case study disclosures.

- Expand the scope of services in conjunction with the Maison AI roadmap (external system integration).

Company Profile: Authentic AI Inc.

Headquarters: Minato-ku, Tokyo

Representative Director: Toru Ueda

Business: Development, provision, and customer success support for the AI operating system "Maison AI" for fashion and lifestyle companies.

Track Record: 80 companies (as of April 2026, primarily in the fashion and lifestyle industry)

URL: https://authenticai.co.jp/

Company Profile: G.A. Crossing Inc.

Headquarters: Kobe City, Hyogo Prefecture

President: Ryota Hyakiki

Established: April 2006

Business: Image-related business for EC (still/video), promotional material creative production.

Locations: Kobe, Osaka, Tokyo, Fukuoka, Taipei, etc., 7 locations domestically and internationally.

URL: https://xrossing.co.jp/

Note: Number of employees: Approximately 150