From 'Creating Touchpoints' to Deepening 'Brand Understanding': AVANTIA and AVANTGARDEY Launch New Content Series Following Success of Web CM

AVANTIA Co., Ltd. (Headquarters: Naka-ku, Nagoya City, Aichi Prefecture; President and CEO: Yasunari Sawada; hereinafter 'the company') has launched 'LIFE IS YEAH! (Home) Avantgarde Room Tour' on July 10, 2026, as the next stage of its brand awareness project under the promotional message 'Unbound by Convention.' The company will continue rolling out new content that conveys the joy of living and housing.

Expanding Effect of Brand Touchpoints

Starting December 26, 2025, the company appointed dance performance group 'AVANTGARDEY' as its image character, and on February 27, 2026, released the web CM 'LIFE IS YEAH! (Home),' embodying the message 'Unbound by Convention.'

The web CM, combining a housing company with a dance performance group—an 'unconventional' pairing—successfully delivered strong impact and surprise. It not only attracted those considering home purchases but also sparked awareness, interest, and curiosity about the AVANTIA brand among a broad audience who previously had little contact with housing companies.

As a result, the web CM surpassed 5.11 million total views. On Instagram, it recorded view counts and engagement far exceeding regular posts, with 76% of reach coming from non-followers. Additionally, it was featured in 'CM INDEX,' a specialized media outlet for the CM and advertising industry, gaining attention not only within the housing sector but also from the advertising and creative industries.

Furthermore, AVANTGARDEY, as the appointed image character, has expanded its activities into diverse fields since the campaign began, steadily increasing its popularity, outreach, and influence.

With new touchpoints created through the web CM and enhanced outreach through AVANTGARDEY's activities, we believe this is the perfect moment to deepen public understanding of AVANTIA.

A New Stage Begins with 'LIFE IS YEAH! (Home) Avantgarde Room Tour'

To transform the interest and curiosity generated by the web CM into deeper understanding of AVANTIA as a housing brand and emotional resonance—'I want to consider living with this company'—we are launching a new content series.

This series will deepen brand understanding and empathy by communicating: 'What kind of housing company is AVANTIA?', 'What values guide our home-building philosophy?', and the worldview behind the message 'LIFE IS YEAH! (Home).'

As the first release, 'LIFE IS YEAH! (Home) Avantgarde Room Tour' expresses that a home's appeal lies not only in performance and equipment but in the 'experience of daily life' within the space. The content naturally conveys the feelings AVANTGARDEY experienced during their stay at an actual model home—'Living is fun!' and 'Home is the best!'

'LIFE IS YEAH! (Home) Avantgarde Room Tour' Image

The content surpassed 60,000 views within just three days of release, showing even faster spread than the web CM released in February 2026.

Going forward, we will continue launching innovative projects that challenge housing industry conventions, aiming to make AVANTIA a brand people choose by conveying 'Housing is fun!' and 'Living is fun!'

Please look forward to the next chapter of AVANTIA × AVANTGARDEY.

Content Cast Members (Names without honorifics, in no particular order)

Eight members from AVANTGARDEY appeared:

(nona/seira/nagano/fuka/sono/ui/miyuu/macchan)

Content Overview

Release Date: Rolling release starting July 10, 2026

Distribution Platforms:

Instagram URL: https://www.instagram.com/avantia_official/

YouTube URL: https://www.youtube.com/@avantia130

TikTok URL: https://www.tiktok.com/@avantia.official

【About AVANTIA Co., Ltd.】

Founded in 1989 as Sanyo Housing Nagoya Co., Ltd. (renamed AVANTIA Co., Ltd. in January 2020), the company operates as a comprehensive real estate group, primarily engaged in the design, construction, and sales of detached houses, while also offering diverse products and services such as renovation, real estate brokerage, used renovation homes, and income-generating properties.

Company Name: AVANTIA Co., Ltd. (Stock Code: 8904, Tokyo Stock Exchange Standard, Nagoya Stock Exchange Premier)

Representative: President and CEO Yasunari Sawada

Headquarters: 12F, Kotsu Cross Tower, 2-20-15 Nishiki, Naka-ku, Nagoya City, Aichi Prefecture

Established: November 16, 1989

Employees: 575 (consolidated), 249 (individual) as of August 31, 2025

Official Website: https://avantia-g.co.jp/