MADO UV Protector Pop-Up at Seibu Shibuya: Redefining Sunscreen as Skin Care with Makiko Esumi

Avech Plus Co., Ltd. (MADO) is pleased to announce a limited-time pop-up event at 'CHOOSEBASE SHIBUYA' in the Seibu Shibuya Department Store from Tuesday, May 26, to Monday, June 1, 2026. This event highlights the 'MADO UV Protector' and coincides with the release of a new YouTube dialogue featuring Makiko Esumi.

The initiative addresses common 'sunscreen stress' experienced by consumers, such as white cast, stickiness, skin dullness, and the physical burden of heavy formulations. MADO representative and veteran aesthetician Hiroe Hori, who has studied skin health for 30 years, developed the product to resolve the contradiction where sun protection often causes additional skin stress. The 'MADO UV Protector' is crafted from 100% natural ingredients, focusing on comfort for daily use.

In the newly released YouTube video, Makiko Esumi and Hiroe Hori discuss the theme 'Is sunscreen only for protection?' The conversation explores the relationship between UV rays and skin, environmental considerations, and Esumi's personal experience using the product prior to its official launch.

Event Details: - Venue: CHOOSEBASE SHIBUYA, Seibu Shibuya P-Building 1F - Period: May 26 – June 1, 2026 - Special Activities: On May 30 and 31 (13:00-17:00), visitors can enjoy MADO drink tastings and texture trials. Founder Hiroe Hori will be present to offer skin care consultations. - Exclusive Gift: Customers who purchase MADO products or participate in the on-site campaign will receive a travel-sized 'MADO UV Protector' (limited quantities available).

Product Highlights: - 100% natural ingredients with SPF50+/PA++++. - Free from 11 additives, including UV absorbers and petroleum-based surfactants. - Contains rare MAARs ingredients to maintain moisture and skin firmness, embodying the concept of 'nurturing UV care.'