AVITA's AI Role-Playing Service "Abatole" Introduced for Sales and Customer Service Training at "SIXPAD" Brand Stores

AVITA Inc. (Headquarters: Meguro-ku, Tokyo; President and CEO: Hiroshi Ishiguro; hereinafter "AVITA") is pleased to announce that its AI role-playing service "Abatole," developed and provided by AVITA, has been introduced for sales and customer service training for store staff of "SIXPAD," a total wellness brand centered on EMS.

AVITA aims to improve customer service quality and streamline training systems by introducing "Abatole" to "SIXPAD" brand stores.

Background of Introduction

"SIXPAD" stores, a total wellness brand centered on EMS, require high customer service skills to elicit customer needs and accurately convey the appeal of their products.

Previously, training was primarily conducted through in-person instruction by staff with advanced customer service skills, but the increasing workload associated with instruction had become an issue. Furthermore, streamlining training and standardizing customer service quality across all stores were also important themes.

In response to these challenges, AVITA's "Abatole" was introduced to create an environment where store staff can independently hone their customer service skills regardless of location or time.

Introduction Details and Usage Method

Sales and customer service training using "Abatole" will be conducted for staff at brand stores.

Customer Service Training Anytime, Anywhere: An AI avatar plays the role of the customer, allowing for repeated practice of role-playing scenarios simulating actual store customer service, anytime and anywhere.

Practical Content Specialized for the Brand: By setting up frequent situations such as product proposals and customer service responses in stores, staff can hone their proposal skills based on the characteristics of each product in a near-practical setting.

Expected Effects of "Abatole" Introduction

Streamlining Instruction and Training: By reducing the workload associated with basic lectures and in-person instruction, we will promote an environment where instructors and managers can focus more on advanced development and management tasks.

Improving and Retaining Customer Service Skills: Objective evaluation and feedback using AI will promote self-directed learning, leading to improved and early retention of customer service skills. Through this, we aim to establish uniform and high-level customer service quality across all stores.

About the AI Role-Playing Service "Abatole"

"Abatole" is an AI role-playing service that leads to results, utilizing avatars and AI. With an AI avatar acting as the customer, role-playing can be repeatedly conducted anytime, anywhere, without burdening the site.

After the role-playing, the AI automatically provides feedback on evaluations and areas for improvement, allowing users to grasp their skill level and independently enhance their skills.

Furthermore, by utilizing performance data such as practice frequency and evaluation scores, it supports the organization of individual issues, understanding of proficiency levels, and optimization of training plans. This prevents variations in personalized instruction and contributes to the organizational sharing and asset creation of training know-how.

It also reduces the burden on training personnel who previously spent time on role-playing, contributing to the efficiency of training operations for the entire organization.

・Service Introduction Page: https://avita.co.jp/avatar-training

AVITA Inc. Company Overview

AVITA Inc.

Representative: President and CEO Hiroshi Ishiguro

Officers: Vice President COO/CFO Shogo Nishiguchi, Outside Director Hideshi Hamaguchi

Location: 1-8-1 Shimomeguro, Meguro-ku, Tokyo

Established: June 2021

Business Activities: Development of services utilizing avatars and AI (Avatar Customer Service "AVACOM," AI Role-Playing Service "Abatole"); Marketing support utilizing avatars and AI; Development and provision of Physical AI

URL: https://avita.co.jp/

About SIXPAD

Born in 2015 as a home-use EMS equipment brand incorporating the training methods of top athletes. It provides opportunities for serious training anytime, anywhere, and has evolved into a total wellness brand that proposes healthy habits that can be easily and efficiently incorporated by everyone with diverse lifestyles, fostering health consciousness in the era of 100-year lifespans and expanding its domain from training to healthcare.

We will continue to contribute to the realization of a "VITAL LIFE" for everyone to live healthy and vibrant lives through collaboration with various institutions, including universities and hospitals.

SIXPAD: https://www.mtgec.jp/wellness/sixpad