AXXZIA Receives 'Annual Breakthrough Innovator' Award on Tmall Global

AXXZIA Inc. (Headquarters: Shinjuku-ku, Tokyo; CEO: Zhuo Duan) is pleased to announce that it has received the 'Annual Breakthrough Innovator' award on Tmall Global, one of China's largest cross-border e-commerce platforms. The 'Annual Breakthrough Innovator' award is presented to brands that have achieved strong performance in their respective categories on Tmall Global ahead of the '618' event, one of China's three major e-commerce shopping festivals. The Tmall Global AXXZIA Cosmetics Overseas Flagship Store received this award in the cosmetics and personal care category. We have been committed to thorough research of local needs and promotions based on that research. As a result, even in China, where the cosmetics market is growing and consumer choices are increasing, we have continued to be chosen by customers, and the GMV (Gross Merchandise Value) of the Tmall Global AXXZIA Cosmetics Overseas Flagship Store recorded a strong 121% increase compared to the previous period. This performance was recognized, leading to this award. Under our corporate philosophy of 'delivering Asian beauty from Japan to the world,' we will continue to strive for further growth in global markets, including China.