Simeji Launches 35th Anniversary Collaboration Campaign with 'Puyo Puyo' Series

Baidu Japan Inc., the provider of the emoji keyboard app 'Simeji', is launching a collaboration campaign with the 'Puyo Puyo' series in celebration of its 35th anniversary.

1. 'Puyo Puyo x Simeji' Exclusive Theme Distribution

Commemorating the 35th anniversary of the 'Puyo Puyo' series, users can participate in a 'chain' campaign on X to unlock two exclusive themes. By reaching 2,424 chains through X shares, additional designs will be distributed. These designs allow users to enjoy the world of 'Puyo Puyo' directly on their smartphone keyboards.

- Campaign period: May 20, 2026 (Wed) 18:00 - June 30, 2026 (Tue) 23:59

2. 'Puyo Puyo x Simeji' 35th Anniversary Popularity Poll

A campaign will be held to determine the top 5 most popular characters out of 32 contestants. The winners will be featured in new Simeji keyboard themes.

- Campaign period: June 2, 2026 (Tue) 18:00 - July 31, 2026 (Fri) 23:59

3. Keyboard Effect Function

When users input specific keywords such as 'Puyo Puyo', 'Arle', 'Amitie', or 'Sig' and select them from the conversion candidates, special effects will play on the keyboard.

- Availability: May 20, 2026 (Wed) - July 31, 2026 (Fri) 23:59