Barneys Japan Launches New Vintage Experience 'CHELSEA VINTAGE ROOM™'

Barneys Japan Co., Ltd. will open a new concept store, 'CHELSEA VINTAGE ROOM™', on the 3rd floor of the Kojun Building, which also houses the Barneys New York Ginza flagship store. The store will focus on high-end luxury vintage and used items.

Against the backdrop of a growing secondary market, Barneys New York aims to propose vintage and used items that balance fashion appeal with asset value, leveraging its long-standing curation and aesthetic expertise.

'CHELSEA VINTAGE ROOM™' seeks to be a space where customers can experience a 'cycle of luxury,' where timeless masterpieces are given new perspectives and styling before being passed on to the next owner.

The concept is 'Mix A Little Magic,' inspired by a small vintage store run by a parent and child living in downtown Chelsea. The space is designed to be playful, like peeking into someone’s closet or treasure chest.

The store will feature apparel, bags, jewelry, watches, sunglasses, and accessories, primarily from the 1960s to the 2000s. Items will be curated based on current perspectives, ranging from pieces that left a mark in fashion history to everyday essentials.

Planned items include CHANEL from the Karl Lagerfeld era, HERMÈS from the Martin Margiela period, rare limited-edition bags, high jewelry from artist collaborations, and archive pieces from COMME des GARÇONS.

Circular Vintage: Passing on Value

Beyond sales, the store will launch a buy-back service. A key theme of this project is to carefully receive the stories behind vintage and used items and pass them on to the next owner. Initially, appraisals and buy-back services will be by appointment only for members via a dedicated phone line.

New Luxury Starting on World Environment Day

The launch on June 5, World Environment Day, highlights the brand's commitment to balancing fashion and environmental values. In addition to proposing new luxury values, the store will promote 'Japanese Quality Vintage,' which is attracting global attention for its high standards of condition and quality, aiming to establish a unique position in the global market.

Opening Date: June 5, 2026 (Friday) Location: 3F Kojun Building, 6-8-7 Ginza, Chuo-ku, Tokyo Business Hours: 11:00 - 20:00