Gems from Across Japan Gather in Ginza! "Nippon no Takaramono" Pop-Up Event Held at Barneys New York Ginza Flagship Store

Barneys Japan Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Penny Luo) will hold a pop-up event for "Nippon no Takaramono," a platform dedicated to delivering Japanese craftsmanship and products worldwide, at the Barneys New York Ginza flagship store's 1F "UNION SQUARE" from Tuesday, June 16, 2026, to Monday, July 6, 2026.

"Nippon no Takaramono" focuses on the "treasures" hidden in Japan and the "treasure people" who create them, further enhancing their appeal through seminars and grand prix competitions. The wisdom and culture preserved by people across various regions are refined into world-class masterpieces.

The "Nippon no Takaramono Grand Prix," judged by professionals from various fields, also hosts a world competition where only the top national businesses, having won regional and national preliminaries, can participate. Award-winning products are adopted by Michelin-starred restaurants and other global scenes, attracting significant attention.

During the event period, in-store events will be held where participants can actually present their entries from the "Nippon no Takaramono Grand Prix."

This event boasts the most diverse lineup in the history of "Nippon no Takaramono," which has previously held pop-up events in various locations, including an exhibition at the Osaka-Kansai Expo and events in front of Todai-ji Temple. A wide array of exquisite items, from food to fashion accessories, will be on display, each filled not only with the product's charm but also with the creators' passion and the history and story behind their commercialization.

We will specially offer hard-to-obtain masterpieces such as "Tanoya Shijiro's Salt," which has garnered attention from many media outlets due to its high rarity. Please come and see the numerous "treasures" from all over Japan, packed with the charm of each region, at our store.

* "Tanoya Shijiro's Salt" will be released upon arrival.

Featured Products This Time

Tanoya Shijiro's Salt [Kochi Prefecture] *Available upon arrival Tanoya Shijiro's Salt Supervised Salt [Kochi Prefecture] *Available upon arrival Tanoya Shijiro's Choux Rusk [Kochi Prefecture] Mokkei [Nara Prefecture] Ichigo Ichien "Kotoka" Caramel Popcorn [Nara Prefecture] saku Vinegar Drink [Nara Prefecture] "Tiredless" Socks [Nara Prefecture] VIGAKU LAB. Spiral Toothbrush [Nara Prefecture]

Ashitaba Tea Powder [Hachijojima Island, Tokyo] Ultimate Arita Ware [Saga Prefecture] Sparkling Tea bodhi [Shizuoka Prefecture] Hama no Nori-dare (Seaweed Sauce) [Miyagi Prefecture]

Lake Biwa Natural Soft-shelled Turtle Health Soup (White & Black) [Shiga Prefecture] Peated Whiskey Barrel White Wine [Saitama Prefecture] WADENI [Hyogo Prefecture] bobs anbient root [Shiga Prefecture]

CoffreK (Spatial Design Furniture) [Hyogo Prefecture] Terasu Accessories [Shiga Prefecture] 220mm Stainless Steel Muddler [Shiga Prefecture] 50mm & Φ8 Guinomi Sake Cup Set [Shiga Prefecture]

Event Period and Location

▶ Period

Tuesday, June 16, 2026 – Monday, July 6, 2026

▶ Location

Barneys New York Ginza Flagship Store 1F "UNION SQUARE" (Koujun Building, 6-8-7 Ginza, Chuo-ku, Tokyo) https://www.barneys.co.jp/stores/ginza/

Featured Business Owners' Visit Dates

June 20 (Sat) Deyu Honten, Kobayashi Mokkou June 21 (Sun) Deyu Honten, Kobayashi Mokkou June 26 (Fri) Kochuan June 27 (Sat) Kochuan June 28 (Sun) Kochuan July 3 (Fri) SEASAW, VAN TECH July 4 (Sat) Tanoya Shijiro, SEASAW, VAN TECH July 5 (Sun) SEASAW

*Visit schedules and event details are subject to change without prior notice. Please understand this in advance.

Inquiries Regarding the Event

Barneys New York TEL 050-3615-3600 (Reception Hours: 11:00 - 19:00 / Closed January 1)

BARNEYS NEW YORK

Barneys New York was founded in 1923 by Barney Pressman on 17th Street and 7th Avenue in Manhattan. Currently, in Japan, it operates a total of 9 stores including the Ginza Flagship, Roppongi, Yokohama, Kobe, and Fukuoka stores, as well as outlets, and an online store. Primarily offering men's and women's apparel, accessories, and shoes, it also carries a wide range of categories from tableware to skincare, composed of its original brand and designer brands from Europe, the United States, and Japan. Display, customer service, and communication are integrated to provide customers with a space to discover new things and enjoy shopping.

Official Website https://www.barneys.co.jp

Official Instagram https://www.instagram.com/barneysjapan