BARNEYS JAPAN Inc. (Head Office: Minato-ku, Tokyo, Representative Director: Penny Luo) will hold a double solo exhibition where visitors can simultaneously experience the worlds of contemporary artists itabamoe and SOMETA at "UNION SQUARE" on the 1st floor of BARNEYS NEW YORK Ginza Main Store from July 17 (Fri) to July 31 (Fri), 2026.

Artist itabamoe, who proclaims "I draw beautiful women," excels at capturing the ever-changing beauty of women in contemporary diverse society in real-time and depicting it from a flat perspective.

The theme for this exhibition, put forth by itabamoe, who has received high acclaim for her depictions of women, is "NEO MOOD," the beginning of a yet-unnamed sensation. The works, created using digital gradient backgrounds, gold leaf screens, kintsugi, and Japanese painting motifs, are an attempt to reinterpret and fuse the ancient Japanese culture and beauty that itabamoe has felt throughout her life.

NEO MOOD #024 Size: H652×W910×D30mm Medium: acrylic, copper leaf on canvas Year: 2026 Price: 440,000 + tax NEO JAPANESE #019 Size: H530×W652×D25mm Medium: acrylic on linen Year: 2026 Price: 280,000 + tax

Artist SOMETA, after self-taught experience in digital illustration production, expresses their sensibility using diverse material media as supports, including game consoles, CD Walkmans, and empty sneaker boxes, in addition to canvas.

This exhibition, themed "RE:IDENTITY," showcases a collection of works redefined and re-edited to transform people's "good old things" spun from their unique memories—such as things they encountered in childhood, feelings they cherished, and landscapes residing within their own being—into the power to move forward.

untitled Size: H727×W606×D40mm Medium: acrylic on canvas Year: 2026 Price: 408,000 + tax untitled Size: H530×W530×D60mm Medium: acrylic on canvas Year: 2026 Price: 256,000 + tax

In addition to new art pieces, original goods such as T-shirts and keychains that allow you to feel closer to the artworks will also be sold at this exhibition.

Folding Fan -itabamoe collaboration with HOLOLI- \9,900 (tax included) Furoshiki -itabamoe collaboration with HOLOLI- \6,050 (tax included) itabamoe TEE 2026 BLACK/WHITE \13,200 (tax included)

CARTRIDGE KEYCHAIN Size: 6.5cm (H) x 5.7cm (W) each \2,750 (tax included) TIN BADGE SET A/B Size: Diameter 4.4cm (set of 4) \2,200 (tax included)

Please visit the Ginza Main Store for this special opportunity to simultaneously experience the worlds of artists itabamoe and SOMETA, who shape their respective sensibilities through different methods of expression.

Event Dates and Store

July 17 (Fri), 2026 - July 31 (Fri), 2026 BARNEYS NEW YORK Ginza Main Store 1F "UNION SQUARE"

Artist Appearance Schedule

July 17 (Fri) SOMETA

July 18 (Sat) itabamoe & SOMETA

July 19 (Sun) SOMETA

Artwork Sales Method

All art pieces will be sold via lottery.

[Lottery Period]

July 17 (Fri), 2026, 11:00 AM - July 31 (Fri), 2026, 8:00 PM

Applications for the lottery can be made via QR code in-store or through the link below.

[Lottery Application Link]

itabamoe

https://forms.office.com/r/Nr6bM9ANmr

SOMETA

https://forms.office.com/r/T57KFS0Cfa

*The links above will be available from July 17 (Fri), 2026, 11:00 AM.

Notes

*Event details are subject to change without notice. Please understand this in advance.

*You may apply for one of each art piece.

*Please answer "Lottery desired" in the field for desired lottery artwork.

*If you wish to purchase multiple artworks, please select "Multiple wins desired" in the question regarding multiple win eligibility.

*International shipping is also available.

itabamoe

Based in Tokyo.

After graduating from Bunka Fashion College, worked as an apparel designer. Later transitioned to the advertising industry as an illustrator and began working as an artist in 2021. Through her career expressing female figures in the advertising industry of the 2010s, she reconstructs illustrations as a subject of contemporary art, capturing and expressing the changing beauty of women in today's diverse society in real-time. Major achievements include G-SHOCK International Women's Day main visual, L'OCCITANE Shibuya store renewal commemorative visual, Kao Laurier 40th anniversary collaboration packaging, WWD BEAUTY cover visual, Shibuya Hikarie 9th anniversary visual, Shiseido MAQUillAGE promotional video, bareMinerals collaboration packaging, and more.

Official Instagram https://www.instagram.com/itabamoe/?hl=ja

SOMETA

Began self-taught digital illustration production in 2020 and started working as an artist in earnest in 2022.

Referencing fragments of popular culture such as anime, games, and music, SOMETA connects them with contemporary SNS sensibilities to depict moments where the past and present, personal memory and collective memory intersect. The work is characterized by a unique sense of time where nostalgia and newness arise simultaneously. The anonymous characters and emotion-ambiguous gazes symbolize the specific desires and instability of the SNS era, such as "Needy." The compositions consciously incorporate white space and pauses to evoke fluctuations in the viewer's gaze and emotions. In addition to canvas, SOMETA uses diverse material media as supports, including game consoles, CD Walkmans, and empty sneaker boxes. These serve as archives of the artist's own memories and experiences, as well as catalysts for evoking collective memory. The illustrations applied on top, while light, envelop the desire for approval in the information society, emotional floating, and contemporary loneliness with pop colors. The body of work presents a new relationship between emotion and image as a "visual mixtape" that reconstructs by weaving together the era and individual memories.

Official Instagram https://www.instagram.com/someta_gallery/

Contact Information

BARNEYS NEW YORK

TEL 050-3615-3600 (Reception hours 11:00 - 19:00 / Closed January 1)

BARNEYS NEW YORK

BARNEYS NEW YORK was founded in 1923 by Barney Pressman at 17th Street and 7th Avenue in Manhattan. In Japan, it currently operates a total of 9 stores, including the Ginza Main Store, Roppongi Store, Yokohama Store, Kobe Store, and Fukuoka Store, as well as outlets, and an online store. The company offers a wide range of categories, primarily men's and women's apparel, accessories, and shoes, as well as tableware and skincare, comprising original brands and designer brands from Europe, the United States, and Japan. The integration of display, customer service, and communication provides customers with a space to discover new things and enjoy shopping.

Official Website (https://www.barneys.co.jp)

Official Instagram (https://www.instagram.com/barneysjapan)

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: G-SHOCK / WWD BEAUTY / bareMinerals