Base Food Inc., the developer and seller of the complete nutrition staple food 'BASE FOOD,' will participate as a Silver Partner in the 'J.League All-Star DAZN Cup' to be held at MUFG Stadium (National Stadium) on Saturday, June 13, 2026. This initiative is part of the 'BASE UP SPORTS PROJECT,' which supports the 'base-up' of healthy body building and sports performance improvement.

On the day of the event, in addition to airing commercials inside and outside the venue, the following activities will take place at a special booth: - Free Product Set Giveaway: A total of 10,000 BASE FOOD product sets will be distributed. The first 5,000 visitors will receive them in an original drawstring bag. - Venue-Exclusive Gacha: Visitors who register the official BASE FOOD LINE account can participate in a drawing to win collaboration goods such as clear bottles and acrylic keychains (up to 1,300 winners).

Furthermore, various BASE FOOD products will be provided as catering to star players, managers, and coaches representing all 60 clubs during their practice sessions at Ajinomoto Field Nishigaoka and at their hotels. Participants in the JTB chartered Shinkansen 'All-Star Go' tour will also receive BASE BREAD.

Additionally, the 'BASE UP Giveaway Campaign' will run until Wednesday, August 12, 2026. Both existing and new subscribers are eligible to win limited collaboration sweats, T-shirts, and stickers (up to 160 winners). New customers can enter by purchasing with the coupon code 'JBUCP2026.'

FACT BOX

  • Source: PR TIMES
  • Category: Partnership
  • Organizations: DAZN / JTB
  • Products / services: BASE FOOD / BASE BREAD