Basic Inc. Launches SFA/MA Migration Support Campaign for 'ferret One'

Basic Inc., the operator of 'ferret One,' a service that comprehensively solves BtoB marketing challenges, has launched a 'Migration Support Campaign' for companies considering switching their SFA/MA tools. The campaign aims to support efficient transitions by considering current operations, reporting requirements, and contract timelines.

While the adoption of SFA/MA tools has expanded, many companies report issues such as: 'licensing costs are becoming increasingly heavy year by year,' 'the tools are multifunctional but only a few features are actually being used,' and 'fear of re-construction after switching because reports and scenarios are deeply customized.'

Companies using foreign SFA/MA tools, in particular, often face a high need to review costs but struggle to proceed due to anxiety over migrating existing data, reports, dashboards, and established business processes.

In response to these challenges, the campaign supports transitions to ferret SFA/MA, allowing users to review their operations while utilizing previously built reports, dashboards, and business processes, thereby reducing anxiety and operational burden.

- Cost-effective Review: Companies can consider switching to ferret SFA/MA while avoiding redundant expenses by aligning with their existing contract renewal timelines. - Leveraging Existing Operations: Support is provided to start operations on ferret SFA while utilizing reports, dashboards, and workflows already in use in existing SFA systems. - Enhanced Sales and Marketing Alignment: By utilizing ferret SFA and ferret MA together, companies can easily manage and connect customer information, behavioral history, and negotiation status, reducing information silos between departments.

Campaign Name: ferret SFA / ferret MA Migration Support Campaign Target: Companies currently using SFA or MA tools Eligible Services: ferret SFA / ferret MA Benefits: Savings equivalent to up to 3.18 million yen Capacity: Limited to the first 20 companies Terms: Contracts must be finalized by March 2027