Basic Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaru Akiyama), which operates 'ferret', a service that comprehensively solves B2B marketing challenges, will speak at the event 'How Should We Think About Human Involvement in B2B Marketing in the AI Era?' hosted by Majisemi Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Yuichi Terada) starting from 10:00 AM on Tuesday, June 16.
Our company will have Yuhei Hayashi, General Manager of the Marketing Department of the ferret Business Division, speak from 12:10 PM on the theme 'New Design of B2B Customer Experience Achieved through Sales Linkage and Operational Efficiency'.
For seminar details, click here.
Seminar Overview
How Should We Think About 'Human Involvement' in B2B Marketing in the AI Era?
While the use of AI is accelerating, 'human involvement' is being re-questioned as a factor that determines the success of B2B marketing. Now that information gathering is automated and content generation is becoming more sophisticated, what customers expect from companies is not just efficiency, but an 'experience' accompanied by a sense of conviction and trust.
This seminar will organize the thinking behind 'customer experience' design that marketing professionals should grasp in 2026 from 12 perspectives, including webinars, MA, content, video, data utilization, and sales collaboration.
We will consider what role humans should play in the AI era and how to design experiential value in the field of B2B marketing.
Official Seminar Page
https://majisemi.com/e/c/majisemi-conference-20260616/M2F
Date and Time
Tuesday, June 16, 2026, 10:00 AM - 4:10 PM
Method
Online (Zoom)
*The URL will be sent via email shortly before the event.
Participation Fee
Free
Target Audience
- Marketing personnel who are generating leads but struggling with low meeting and closing rates. - Sales and inside sales managers who feel that marketing and sales are not collaborating effectively and leads are not being fully utilized. - Marketing managers and corporate planning departments looking to revise their CX-centric marketing strategy and measure design for 2026.
Capacity
1,000 participants
Our Presentation Content
12:10 PM - 12:35 PM
Even a One-Person Marketing Team Can Become a Team That 'Continuously Knows the Customer' ─ New Design of B2B Customer Experience Achieved through Sales Linkage and Operational Efficiency
Speaker
Basic Inc.
ferret Business Division, Marketing Department, General Manager
Yuhei Hayashi
Application
Pre-registration required https://majisemi.com/e/c/majisemi-conference-20260616/M2F Archived video provided to all registrants.
Our Speaker
Speaking Date/Time: 12:10 PM - 12:35 PM
Even a One-Person Marketing Team Can Become a Team That 'Continuously Knows the Customer' ─ New Design of B2B Customer Experience Achieved through Sales Linkage and Operational Efficiency
Yuhei Hayashi
Basic Inc.
ferret Business Division, Marketing Department, General Manager
After gaining experience in B2B sales and operations at a web-focused advertising agency, he joined Basic in 2011. He served as the business manager for B2B sales of a comparison media site and an EC business.
After shifting his role to business promotion for SaaS products, he launched various projects including the establishment of a customer success department, serving as head of the sales department, and establishing a partner success promotion office. He currently oversees the marketing department.
At this conference, he will explain sales-marketing collaboration and operational efficiency in B2B marketing under the theme 'New Design of B2B Customer Experience Achieved through Sales Linkage and Operational Efficiency'.
Seminar Page URL
https://majisemi.com/e/c/majisemi-conference-20260616/M2F
Contact Information
Majisemi Co., Ltd.
About 'ferret'
'ferret' is a B2B marketing service that comprehensively solves the challenges B2B companies face in their marketing activities. Whether it's wanting to run current marketing activities more efficiently or not knowing how to proceed with starting marketing activities, ferret solves these B2B marketing challenges across all processes, including strategy design, site construction, marketing operation efficiency, and tool provision.
URL: https://ferret-one.com/
About Basic Inc.
Basic Inc. is an AI workflow company with the purpose of 'not solving business growth with the number of people'. 'workrun', which automates tasks using AI, and 'ferret Sales Agent', an AI agent platform that supports sales activities, help improve corporate productivity. The company also offers multiple products such as the B2B marketing support tool 'ferret One' and the form creation and management tool 'formrun', supporting problem-solving through AI and technology.
・workrun: A workflow tool that supports the design and automation of entire business processes. ・ferret One: A B2B marketing tool that integrates marketing operations starting from a website. ・formrun: A form creation tool that manages and operates tasks such as inquiries and sales responses starting from a form. ・ferret Sales Agent: An AI agent platform that supports sales activities.
Company Name: Basic Inc.
Representative: Masaru Akiyama, Representative Director
Location: 2F, Ichiban-cho MS Building, 17-6 Ichiban-cho, Chiyoda-ku, Tokyo 102-0082
Established: March 2004
Business: Workflow business and front-office DX business
URL: https://basicinc.jp/
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: ferret / ferret One