Basic to Hold Seminar on "Nurturing Operations That Don't Miss Customer Interest in an Era of Difficult Lead Acquisition"

Basic Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Masaru Akiyama), which operates the service "ferret" that provides comprehensive solutions for BtoB marketing challenges, will hold a seminar for marketing managers and staff at BtoB companies titled "BtoB Nurturing Kai-taishinsho by ferret vol3.0: Nurturing Operations That Don't Miss Customer Interest in an Era of Difficult Lead Acquisition" on Tuesday, July 21st, starting at 3:00 PM.

Seminar Details Here

Seminar Overview

Don't miss customer interest! Explanation of contact point design that creates business opportunities.

As the difficulty of acquiring new leads increases, how to nurture relationships with leads previously contacted and house lists has become an important theme in BtoB marketing.

On the other hand, while many companies are familiar with the term "nurturing," they often struggle with issues such as "only sending out newsletters," "unable to create detailed scenarios," or "ambiguous criteria for handing over to IS or sales."

In this webinar, we will welcome Mr. Tanaka from Cloud Circus Inc. to discuss nurturing operations, covering who to reach, what to deliver, how often, what actions to consider as signs for IS connection, and the decision-making criteria that are still causing confusion.

This is not just a presentation of success stories, but a detailed breakdown of delivery design, content quality, ABM-like target design, and IS collaboration, as if peeking into a "secret meeting" of marketers.

This seminar is recommended for those who want to rethink nurturing not as "detailed settings" but as "contact point design that captures customer interest and leads to business opportunities."

Official Seminar Page

https://ferret-one.com/seminar/btob-nurturing-vol03

Date and Time

July 21, 2026 (Tue) 3:00 PM - 4:00 PM July 30, 2026 (Thu) 3:00 PM - 4:00 PM *Archive broadcast

Capacity

300 people

Participation Fee

Free

Target Audience

Managers and staff involved in marketing at BtoB companies.

Application/ Viewing Method

・Online viewing

・Please fill in your application information on the form.

※ "Webinar viewing URL" will be announced later.

https://ferret-one.com/seminar/btob-nurturing-vol03

Speakers

Jiro Tanaka

Cloud Circus Inc. Director and Executive Officer

Joined the company as a new graduate in 2008, and after working as a player in new sales teams focused on telemarketing, he worked as a sales manager and branch manager. He subsequently established the company's marketing, IS, and CS departments, and served as the business manager for the marketing automation tool "BowNow." BowNow has surpassed 16,000 installations and is the No. 1 service in domestic market share. He currently serves as a director, leading the company's business across departments. While advancing DX for his company and clients, he became captivated by the appeal of marketing and DX and is working hard to spread it to domestic small and medium-sized enterprises!

Yuki Miyama

Basic Inc.

Manager, Marketing Department, ferret Business Division

Experienced on-site sales and management at a sales support company. Afterward, as a "one-person marketer," she established the marketing department and built the foundation for service site production, content creation, webinar initiatives, and MA utilization. Joined Basic in 2021, and after roles in inside sales, field sales, and event planning/presentation for the BtoB marketing service "ferret One," she is currently the Marketing Manager, responsible for strategic planning, project planning, and operational design across marketing and business divisions.

Seminar Page URL

https://ferret-one.com/seminar/btob-nurturing-vol03

Contact Information

Basic Inc. ferret One Operations Secretariat

TEL: 03-6689-8915 Email: [email protected]

About "ferret One"

"ferret One" is a BtoB marketing service that provides comprehensive solutions for the challenges BtoB companies face in their marketing activities. "I want to operate my current marketing activities more efficiently," or "I want to start marketing activities but don't know how to proceed." We solve such BtoB marketing challenges through all processes, including strategic design, site construction, efficiency improvement of marketing operations, and tool provision.

ferret One URL: https://ferret-one.com/

About "ferret MA"

"ferret MA" is a marketing automation tool that supports customer nurturing after lead acquisition for BtoB companies. It helps understand prospect interest through email distribution, scoring, and visualization of web behavior history, and enables sales collaboration at the appropriate timing. It connects marketing and sales activities to maximize business opportunity creation.

ferret MA URL: https://ma.ferret-one.com/

About Basic Inc.

Basic Inc. is an AI workflow company with the purpose of "solving business growth without relying on the number of people." We support companies in improving productivity with "workrun," which automates operations using AI, and "ferret Sales Agent," an AI agent that supports sales activities. We also offer multiple products, including the BtoB marketing support tool "ferret One" and the form creation and management tool "formrun," to support problem-solving using AI and technology.

List of Services Provided

・workrun: Workflow tool that supports the design and automation of entire business processes.

・formrun: Form creation tool that manages operations such as inquiries and sales responses starting from a form. ・bookrun: Scheduling tool that supports the efficiency and automation of appointment scheduling tasks. ・askrun: Chatbot tool that supports the automation of inquiry response using AI.

・faqrun: FAQ management tool that streamlines the creation, publication, analysis, and improvement of FAQs. ・ferret One: BtoB marketing x sales operations cloud that allows for integrated management from lead acquisition to deal management. ・ferret MA: Marketing automation tool that streamlines from lead nurturing to sales collaboration. ・ferret SFA/CRM: SFA/CRM tool that reduces input burden and supports visualization of sales activities and productivity improvement.

・ferret Sales Agent: AI agent that automates input, collaboration, and analysis tasks in the sales field.

・ferret Solutions: Consulting service that supports BtoB marketing from strategic design to execution.

Company Name: Basic Inc.

Representative: Masaru Akiyama, Representative Director

Location: 1-chome-17-6 Ichibancho, Chiyoda-ku, Tokyo 102-0082, Ichibancho MS Building 2F

Established: March 2004

Business Activities: Workflow Business / Front Office DX Business

URL: https://basicinc.jp/