Basic Inc. (Head Office: Chiyoda-ku, Tokyo; Representative Director: Masaru Akiyama), which operates the service "ferret" that comprehensively solves BtoB marketing challenges, will be a speaker at the online conference "BtoB Business Meeting Creation Conference 2026 Summer" hosted by Raks Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative Director: Takanori Nakamura) on Wednesday, July 22, 2026.
This conference is an online event held under the theme of "14 Perspectives to Optimize Business Meeting Acquisition by Removing the Biggest Cost: The Wall Between Sales and Marketing." Fourteen companies active on the front lines of sales and marketing will gather to deliver the latest case studies and practical know-how to accelerate business meeting creation.
In our session from 11:30 AM to 11:55 AM, Yuhei Hayashi, General Manager of the Marketing Department, ferret Business Division, will speak on the theme "'Meeting Memos' Become a Marketing Weapon: Three Ways to Simply Utilize Primary Sales Information."
Seminar Details Here
Seminar Overview
Unveiled with logic backed by practical experience,
A passionate day where insights and strategies intersect.
The disconnect between sales and marketing is a common challenge faced by many BtoB companies.
This conference will delve into the "reasons for stagnant business meeting numbers" from both sales and marketing perspectives, offering hints to maximize business meeting acquisition through diverse themes such as AI utilization, email marketing, ABM, inside sales, and website improvement.
~ Recommended for ~~
* Those who have dormant lists and are looking for the next step to convert them into business meetings. * Those who are leading on-site sales while urgently seeking to systematize business meeting acquisition through marketing. * Those whose existing approaches have hit a plateau and want to fundamentally update their business meeting creation process. * Managers who want to enhance their organization's business meeting acquisition capabilities for the latter half of 2026.
Official Seminar Page
https://www.rakus.co.jp/rakurakucloud/mailmarketing/seminar/conference01/basic.php
Date and Time
Wednesday, July 22, 2026, 10:00 AM - 4:50 PM
Format
Zoom (Online Distribution)
* Viewing instructions will be sent via automatic reply email to those who have registered.
Participation Fee
Free
Our Presentation Content
11:30 AM - 11:55 AM
"Meeting Memos" Become a Marketing Weapon Three Ways to Simply Utilize Primary Sales Information
Speaker
Basic Inc.
General Manager, Marketing Department, ferret Business Division
Yuhei Hayashi
Registration
Advance registration required
https://www.rakus.co.jp/rakurakucloud/mailmarketing/seminar/conference01/basic.php
Organizer
Raks Co., Ltd. (Rakuraku Email Marketing)
Our Speaker
Presentation Date and Time: 11:30 AM - 11:55 AM
"Meeting Memos" Become a Marketing Weapon
Three Ways to Simply Utilize Primary Sales Information
Yuhei Hayashi
Basic Inc.
General Manager, Marketing Department, ferret Business Division
After gaining BtoB sales and operational experience at a web-only advertising agency, joined Basic in 2011. Served as business manager for BtoB sales and EC business of comparison media.
After shifting roles to drive SaaS product business, launched various projects including the Customer Success Department, the Sales Department, and the Partner Success Promotion Office. Currently oversees the Marketing Department while speaking at over 60 seminars annually.
In this conference, he will explain concrete methods for simply utilizing primary sales information accumulated in SFA across three domains: targeting, content, and information dissemination. Before discussing tools, he will convey the thinking process of "what to use and how to use it."
Seminar Page URL
https://www.rakus.co.jp/rakurakucloud/mailmarketing/seminar/conference01/basic.php
Inquiries
Raks Co., Ltd. "Rakuraku Email Marketing" Operations Secretariat
◾️ About Organizer "Raks Co., Ltd. (Rakuraku Email Marketing)"
"Rakuraku Email Marketing" is an email marketing service equipped with all necessary functions, based on practical know-how gained from over 10,000 cumulative implementations. Even without specialized marketing knowledge, anyone can easily use advanced functions such as segmented distribution and step emails with intuitive operation. Furthermore, it supports effective and cost-efficient email marketing through continuous support that builds "operation" for results, such as proposing and proofreading distribution plans.
▼ "Rakuraku Email Marketing" Product Site https://www.rakus.co.jp/rakurakucloud/mailmarketing/
◾️ About Operating Company "Everybeyond Inc."
Everybeyond Inc. is a "Business Growth Commitment Group" specializing in BtoB marketing. Rather than simply providing marketing measures, they offer end-to-end support from designing reproducible strategies to execution support, tailored to the customer's variables such as "budget, resources, and organizational culture." They do not offer any packaged sales, but rather work closely with customers, almost like their employees, through on-site sales support and thorough business understanding. They consistently provide unglamorous but essential support that works across marketing and sales, working backward from the result of "business growth."
▼ Everybeyond Inc. Corporate Site https://everybeyond.com
About "ferret"
"ferret" is a BtoB marketing service that comprehensively solves the challenges BtoB companies face in their marketing activities. "I want to operate my current marketing activities more efficiently," or "I want to start marketing activities, but I don't know how to proceed." ferret solves such BtoB marketing challenges through all processes, including strategy design, website construction, efficiency improvement of marketing operations, and tool provision.
▼ ferret Service Site https://ferret-one.com/
About Basic Inc.
Basic Inc. is an AI workflow company with the purpose of "not solving business growth with the number of people." They support companies in improving productivity with "workrun," which automates operations using AI, and the AI agent platform "AIBOW," which can handle various industries and business types. In addition, they offer multiple products such as the BtoB marketing support tool "ferret One" and the form creation and management tool "formrun," supporting problem-solving using AI and technology.
List of Services Provided - ferret One: BtoB marketing x sales operations cloud that centrally manages everything from lead acquisition to business meeting management - ferret MA: Marketing automation tool that streamlines lead nurturing and sales collaboration - ferret SFA/CRM: SFA/CRM tool that reduces input burden and supports visualization and productivity improvement of sales activities
- ferret Sales Agent: AI agent that automates input, collaboration, and analysis tasks in sales operations
- ferret Solution: Consulting service that supports BtoB marketing from strategy design to execution
- workrun: Workflow tool that supports the design and automation of entire business processes
- formrun: Form creation tool that manages and operates tasks such as inquiries and sales responses starting from a form - bookrun: Scheduling tool that automates all appointment scheduling and significantly reduces communication effort - askrun: AI chatbot tool that automates inquiry response
- faqrun: FAQ site construction tool that promotes user self-resolution and reduces inquiries
Company Name: Basic Inc.
Representative: Masaru Akiyama, Representative Director
Location: 2F Ichibancho MS Bldg., 17-6 Ichibancho, Chiyoda-ku, Tokyo 102-0082
Established: March 2004
Business Activities: Workflow Business / Front Office DX Business
URL: https://basicinc.jp/
FACT BOX
- Source: PR TIMES
- Category: Event