BATジャパン News Releases

Oral Tobacco Brand VELO Launches New Peach×Menthol Flavor 'VELO Peach Ice Medium' on July 6 (Mon)

British American Tobacco Japan Limited (Headquarters: Minato-ku, Tokyo; Representative: Mauricio Lar… · 2026-06-29

BAT Japan to Launch New Device "gloTM Hyper pro+" from the gloTM Hyper Series on July 13

British American Tobacco Japan LLC (Headquarters: Minato-ku, Tokyo, Representative: Mauricio Lara, h… · 2026-07-06

BAT Japan Strengthens Oral Tobacco "VELO" Business with New Leadership and 25th Anniversary Milestone

BAT Japan has announced a new corporate structure to accelerate the expansion of its smokeless produ… · 2026-03-27

"Lucky Strike Black Series" 5 Brands Retail Price Reduced by 20 Yen to 450 Yen from May 1st

British American Tobacco Japan (BAT Japan) announced a price reduction for five brands in its "Lucky… · 2026-04-02

BAT Japan Promotes Inclusive Corporate Culture Through Pride Month Initiatives

BAT Japan implemented various initiatives during Pride Month 2026 to promote understanding and foste… · 2026-06-17

Experiential Exhibition "THE MOMENT - An Instant Exhibition by VELO -" Featuring Artists Face Oka, in-d, Aru-2, and More, to REMIX "That Immersive Moment," Held for a Limited Time

BAT Japan will hold a special experiential exhibition, "THE MOMENT - An Instant Exhibition by VELO -… · 2026-04-15

"Lucky Strike Black Series" 5 Brands Retail Price Reduced by 20 Yen to 450 Yen from May 1st

British American Tobacco Japan (BAT Japan) announced a price reduction for five brands in its "Lucky… · 2026-04-02

BAT Japan Strengthens Oral Tobacco 'VELO' Business with New Structure Upon New President's Inauguration and 25th Anniversary

BAT Japan is reinforcing its oral tobacco brand 'VELO' as a key growth area, coinciding with the app… · 2026-03-29

BAT Japan strengthens oral tobacco 'VELO' business under new leadership and system, marking 25th anniversary

<div class="pr-img"><figure class="pr-img__item--large"><img src="https://prcdn.freetls.fastly.net/r… · 2026-03-29

BAT Japan Strengthens Oral Tobacco 'VELO' Business with New Structure, Marking New President's Appointment and 25th Anniversary

On March 26, 2026, British American Tobacco Japan (BAT Japan), coinciding with the appointment of a … · 2026-03-29

BAT Japan Decides to Keep Prices Unchanged for All 38 glo™ Heated Tobacco Stick Brands in April

BAT Japan decides to keep prices unchanged for all 38 glo™ dedicated stick brands in April. · 2026-03-29

"Lucky Strike Black Series" 5 Brands Retail Price Reduced by 20 Yen to 450 Yen from May 1st

British American Tobacco Japan (BAT Japan) announced a price reduction for five brands in its "Lucky… · 2026-04-02

BAT Japan Launches 2,000 Yen Discount Campaign to Commemorate the 1st Anniversary of 'glo™ Hilo'

To celebrate the 1st anniversary of the heated tobacco series 'glo™ Hilo,' BAT Japan will launch a n… · 2026-05-22

BAT Japan to Adjust Prices for Certain glo™ Sticks Effective June 1; virto™ Prices Remain Unchanged

British American Tobacco Japan has announced that it will revise the retail prices for certain glo™ … · 2026-05-26

"THE MOMENT - An Instant Exhibition by VELO -" Event Report: VELO Hosts Experiential Exhibition to "REMIX the Moment" Through Art and Music

British American Tobacco Japan (BAT Japan) held "THE MOMENT - An Instant Exhibition by VELO -" on Ap… · 2026-04-30

Racing Car-Inspired Artwork by Painter Shohei Ochiai to be Specially Exhibited at glo™ Store Ginza for a Limited Time Starting April 29

BAT Japan will host a special limited-time exhibition of the artwork '400km/h' by painter Shohei Och… · 2026-04-27

Enjoyable Anytime, Anywhere: Oral Tobacco 'VELO' Introduces Two New 'Highly Stimulating' Brands from its Popular Icy Berry Flavor

British American Tobacco Japan will launch two new brands, 'Intense' and 'X-Intense', featuring a st… · 2026-04-24

'glo™ Hyper Pro' Available at a Limited-Time Price of 1,480 Yen Starting April 27

British American Tobacco Japan has announced a limited-time campaign offering the heated tobacco dev… · 2026-04-23

BAT Japan Sponsors "Super Smoking Area" at Niconico Chokaigi 2026; "REMIX POD" Game with Luxury Prizes Also Held at Main Booth "Kinmirai Smoking Area" Featuring Walking Robots

British American Tobacco Japan (BAT Japan) will sponsor the "Super Smoking Area" at Niconico Chokaig… · 2026-04-22

Experiential Exhibition "THE MOMENT - An Instant Exhibition by VELO -" Featuring Artists Face Oka, in-d, Aru-2, and More, to REMIX "That Immersive Moment," Held for a Limited Time

BAT Japan will hold a special experiential exhibition, "THE MOMENT - An Instant Exhibition by VELO -… · 2026-04-15

"THE MOMENT - An Instant Exhibition by VELO -" Event Report: VELO Hosts Experiential Exhibition to "REMIX the Moment" Through Art and Music

British American Tobacco Japan (BAT Japan) held "THE MOMENT - An Instant Exhibition by VELO -" on Ap… · 2026-04-30

Racing Car-Inspired Artwork by Painter Shohei Ochiai to be Specially Exhibited at glo™ Store Ginza for a Limited Time Starting April 29

BAT Japan will host a special limited-time exhibition of the artwork '400km/h' by painter Shohei Och… · 2026-04-27

Enjoyable Anytime, Anywhere: Oral Tobacco 'VELO' Introduces Two New 'Highly Stimulating' Brands from its Popular Icy Berry Flavor

British American Tobacco Japan will launch two new brands, 'Intense' and 'X-Intense', featuring a st… · 2026-04-24

'glo™ Hyper Pro' Available at a Limited-Time Price of 1,480 Yen Starting April 27

British American Tobacco Japan has announced a limited-time campaign offering the heated tobacco dev… · 2026-04-23

BAT Japan Sponsors "Super Smoking Area" at Niconico Chokaigi 2026; "REMIX POD" Game with Luxury Prizes Also Held at Main Booth "Kinmirai Smoking Area" Featuring Walking Robots

British American Tobacco Japan (BAT Japan) will sponsor the "Super Smoking Area" at Niconico Chokaig… · 2026-04-22