BAT Japan to Launch New Device "gloTM Hyper pro+" from the gloTM Hyper Series on July 13

British American Tobacco Japan LLC (Headquarters: Minato-ku, Tokyo, Representative: Mauricio Lara, hereinafter referred to as "BAT Japan") will launch the new heated tobacco device "gloTM Hyper pro+ (Glo Hyper Pro Plus)" equipped with QuickStartTM technology and other features from the gloTM Hyper series on July 13, 2026, at the gloTM Official Online Store and gloTM Store Ginza.

The device will be available in four colors: Moss Green, Graphite, Blue, and Stellar Silver.

"gloTM Hyper pro+" Pursues a Simpler and More Intuitive User Experience

Developed with the concept of "Full of Ease of Use," the "gloTM Hyper pro+" is a new device that pursues even greater simplicity compared to the conventional gloTM Hyper series. It features multiple functions to enhance usability, such as QuickStartTM technology, which reduces the time from inserting the tobacco stick to the first puff to 10 seconds, approximately twice as fast [2] as gloTM Hyper pro, improved visibility with the EasyViewTM screen, and enhanced maintainability with maintenance notifications. It offers a user experience that allows users to focus on the moment.

Key Features of "gloTM Hyper pro+"

Ready for Use in Just 10 Seconds with QuickStartTM Technology

Equipped with QuickStartTM technology that automatically starts heating when the tobacco stick is inserted and completes heating in just 10 seconds. The heating speed, which is twice as fast [2] as before, further reduces the waiting time until the first puff. It also features two heating modes selectable by simply pressing a button. Enjoy your preferred flavor and turn your brief moments of free time into moments of true relaxation.

Intuitively Check Device Status with EasyViewTM Screen

The built-in EasyViewTM screen allows you to check battery level, heating mode, session progress, and more. You can also switch between Standard Mode and Boost Mode using the control button before use.

Notifications for Maintenance Timing via Device and App

The "gloTM Hyper pro+" notifies you of maintenance timing on the screen and through the mygloTM app. Maintenance should be performed using the included maintenance tool, either once a month or every 500 sessions, whichever comes first.

Even Easier to Use with the "mygloTM" App

The "gloTM Hyper pro+" also supports connection with the "mygloTM" app, allowing you to manage device usage, personalize the display, and use features like location tracking [5] and locking if the device is lost.

12-Month Warranty Automatically Applied to Eligible Devices from July 13

Starting July 13, 2026 (Monday), BAT Japan will begin a system that automatically provides a 12-month warranty from the date of purchase to all customers who purchase devices from the gloTM Hyper pro+ and gloTM Hilo series.

Previously, membership registration and product registration were required to use warranty services. With the introduction of this system, all purchases will be covered by the warranty regardless of registration status. The "gloTM Hyper pro+" is also an eligible product under this system.

By registering as a gloTM member, you can participate in member-exclusive campaigns and enjoy other member benefits such as various rewards.

<Eligible Purchase Locations for Warranty>

Convenience stores nationwide

Tobacco retailers

gloTM Store Ginza

Supermarkets

Growth Stations

Airports and duty-free shops

Official online store

"gloTM Hyper pro+" Product Overview

[1] For a list of devices on the official online store, please visit: https://www.myglo.com/jp/ja/device/products For product details, please check the official website of heated tobacco gloTM (https://www.myglo.com/jp/ja/).

[2] Comparison with the standard mode of gloTM Hyper pro.

[3] Charging time refers to the time required from a completely depleted battery to reach the stated charging level and may vary depending on battery age and ambient temperature.

[4] Based on internal testing of a fully charged device; actual usage may vary depending on individual usage patterns.

[5] Displays the approximate location of the gloTM Hyper pro+ when it is paired with a smartphone, charged, and within Bluetooth® range. Otherwise, it displays the last known location when it was synchronized with the smartphone and the app was launched. Accuracy may vary due to obstacles, interference, or electromagnetic environments. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc., and any use of such marks by British American Tobacco (Holdings) Limited is under license. Other trademarks and trade names are those of their respective owners.

List of Compatible Brands for "gloTM Hyper pro+"

About Heated Tobacco gloTM

For the latest product and campaign information, please visit: Heated tobacco gloTM Official Website: https://www.myglo.com/jp/ja/ gloTM Official Instagram Account (@glo_japan): https://www.instagram.com/glo.japan/ Flagship Store "gloTM Store Ginza": https://www.myglo.com/jp/ja/event/glo-store-ginza

About BAT Japan

Company Name: British American Tobacco Japan LLC Location: 20F Midtown Tower, 9-7-1 Akasaka, Minato-ku, Tokyo, 107-6220 Representative: President Mauricio Lara Official Website: https://www.batj.com/

BAT (British American Tobacco) is a global company leading the consumer goods business across multiple categories. Headquartered in London, UK, it employs over 47,000 people.

The company is driving portfolio transformation with a long-term sustainability perspective to accelerate the transition to a "smokeless world." Towards this transformation, the company aims to increase the number of users of its smokeless products to 50 million by 2030 and generate over 50% of group revenue from smokeless products by 2035. Our smokeless brands are used by over 34.1 million adults worldwide (as of the end of 2025), with many of these users having completely switched from cigarettes or reduced their consumption.

The fundamental concept underpinning this transformation is "Tobacco Harm Reduction (THR)." THR is an initiative to encourage smokers who are likely to continue smoking to switch from combustible products like cigarettes to smokeless tobacco and nicotine products that have the potential to reduce risk. The company publishes its thinking, evidence-based knowledge, and the evolution of its initiatives related to THR through "OmniTM" and continuously strengthens its research and scientific capabilities.

BAT Japan (British American Tobacco Japan) is the Japanese subsidiary of BAT. In Japan, it began its tobacco sales business in 1984, and its history as BAT Japan began in 2001. Currently, in addition to cigarettes, it imports and sells smokeless products such as heated tobacco and oral tobacco. The main brands in Japan are gloTM, virtoTM, neoTM, VELO, KENT, KOOL, and LUCKY STRIKE.

Request Regarding Publication Method

BAT Group has established international voluntary standards for the appropriate marketing of tobacco products. Therefore, we request all parties concerned to refrain from communicating with individuals under 20 years of age in all communications regarding tobacco products to consumers, and to display "Health Warning Statements on Smoking." For heated tobacco, we kindly ask for your consideration in displaying "Health Warning Statements" when publishing articles. We appreciate your cooperation.

Smoking by persons under 20 years of age is prohibited by law.

The smoke (vapor) from heated tobacco cannot be denied to have adverse effects on the health of those around you.

Smoking is not permitted in places prohibited by the Health Promotion Act.

The smoke (vapor) from heated tobacco contains carcinogens and addictive nicotine, and its adverse effects on your health cannot be denied.