baton Co., Ltd. (Shinagawa, Tokyo; Representative Director: Yosuke Kinugawa), which operates the quiz media 'QuizKnock', has acquired all shares of BOUKEN WORKS Co., Ltd. (Shibuya, Tokyo; Representative Director: Yoshio Yoshino) to make it a wholly owned subsidiary. baton creates services combining education and entertainment, including 'QuizKnock', the quiz service 'Quiz Pitcher', and the inquiry-based learning portal 'Tankyu Knock'. Its internal mystery-solving team, 'NazoLock', organizes regional mystery-solving events. BOUKEN WORKS specializes in planning regional revitalization and mystery-solving events, leveraging experienced creators to solve local tourism issues. Through this acquisition, baton expands its mystery-solving production resources to maximize synergy and promote its vision of 'a world where people learn as if they are playing'. BOUKEN WORKS was established on February 3, 2020, and plans local activation events. Both representatives expressed excitement about combining their strengths to bring fun learning experiences to more regions.
FACT BOX
- Source: PR TIMES
- Category: business