Liverpool FC, managed by Baycrew's Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; CEO: Masayoshi Furumine), held a night run event titled 'Riba-run' to commemorate the launch of the 2026-27 season new home kit.

The new home kit, announced on Tuesday, May 19th, features a design inspired by the iconic adidas uniform worn during the 1989-90 league championship season. While inheriting the classic details that colored the club's history, the jersey has been updated with a modern silhouette and performance design.

On the day of the event, guests wore the new home kits and went for a night run from Shibuya to the Omotesando area. Running through the neon-lit streets of Tokyo at night, it was a special time to experience the classic mood of the new uniform and its appeal in fitting into contemporary culture.

Furthermore, the communication that naturally emerged through running and the atmosphere where individual personalities blended together left a strong impression. The event was wrapped in a unique sense of unity, where football culture and fashion intersect.

Please take a look at the event scenes.

Liverpool FC 2026/27 Home Kit

BAYCREW’S STORE | Liverpool FC Special Page https://baycrews.jp/brand/detail/liverpool

LFC Omotesando POP-UP STORE 4-26-18 Jingumae, Shibuya-ku, Tokyo 150-0001 (Harajuku Piazza Building 2F) Period: Until late August

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  • Source: PR TIMES
  • Category: Event