From L'ECHOPPE, operated by Baycrews Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Director & CEO: Masayoshi Furumine), items from BATONER for L'ECHOPPE will go on sale on Saturday, June 6th.

This is a continued collaboration between L'ECHOPPE and BATONER, a leading Japanese knit manufacturer.

This time, with the theme of "making the wind your ally," the collection focuses on material choices for a comfortable summer while modernizing cultural essences.

The base is a ringer T-shirt made from Normandy linen knit fabric, also used in BATONER's main line. While offering linen's characteristic coolness, the fabric has a very smooth feel against the skin, with a non-irritating, soft, and drapey texture.

Furthermore, L'ECHOPPE drew inspiration from the ringer T-shirts worn by Andy Warhol. The mood evoking the scent of rock, art, and music culture has been infused into this high-quality knit.

The collection includes two models: a monochrome border and a black body with a white neckline. Based on BATONER's reliable craftsmanship, cultural nuances are added to create a piece characteristic of L'ECHOPPE.

Grapes & Celadon

To coincide with this release, a pop-up for Grapes & Celadon will also be held. Please take a look at the products born from the same inspiration alongside this brand, which offers eyewear inspired by Andy Warhol.

・BATONER EX Two B's ringer T

PRICE: \17,600 (tax included)

【Sales Details】

Release Date: Saturday, June 6th

Stores: L'ECHOPPE Aoyama store, Shibuya store, EC

Contact: L'ECHOPPE Aoyama store

Phone: 03-5413-4714

・〈Grapes & Celadon〉 Pop-up Event

【Event Overview】

Period: Saturday, June 6th – Sunday, June 14th

Venue: L'ECHOPPE Shibuya store

Contact: L'ECHOPPE Shibuya store

Phone: 03-6712-5770

【ABOUT L'ECHOPPE】

Wishing that the discovery of a piece of clothing connects people,

Seeking out new things and overlooked values, traveling the world to collect them.

And then, disseminating these valuable items.

https://baycrews.jp/brand/detail/lechoppe

https://www.instagram.com/lechoppe.jp/?hl=ja

◾️L'ECHOPPE Aoyama store Location: 1F, 3-17-3 Minami-Aoyama, Minato-ku, Tokyo Business hours: Weekdays 12:00-20:00, Sat/Sun/Holidays 11:00-20:00 Regular holiday: Irregular

◾️L'ECHOPPE Shibuya store Location: 2F, MIYASHITA PARK SOUTH, 6-20-10 Jingumae, Shibuya-ku, Tokyo Business hours: 11:00-21:00 Regular holiday: Irregular

【PRESS CONTACT】

Aoto Shikibu

TEL: 03-5413-4714

[email protected]

【COMPANY INFO】

Baycrews Co., Ltd.

Established: July 22, 1977

Chairman: Shigeru Sugimura

President & Director: Masayoshi Furumine

Headquarters: 1-23-21 Shibuya, Shibuya-ku, Tokyo

Business: Planning, manufacturing, and sales of total fashion for women and men, operation of directly managed stores, restaurant management, operation of internet mail-order sites, and furniture sales.

Group Companies: Saint James Japon Inc., WILL WORKS Inc., LADUREE JAPON Inc., Le Petit Mec Inc.

HP: http://www.baycrews.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: BATONER / Grapes & Celadon
  • Products / services: BATONER EX Two B's ringer T