Baymon Inc. has released a new perspective stating that with the spread of generative AI and AI agents, marketing operations are shifting from 'execution' to 'decision-making.' While AI automates practical tasks such as content generation and ad operations, strategic decision-making still relies on humans. The company plans to release 'simon Enterprise' in July 2026, an AI platform that structures and automates marketing decision-making to make it a reproducible process.

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