What are the main features of the Sunserum Base?

It has a high UV protection with SPF50+ / PA++++, and a refreshing texture with 75% moisture essence. It moisturizes the skin while enhancing the adhesion of base makeup.

When and where will the Sunserum Base be released?

It will be released on May 28th (Thursday) on the official ABOUT___TONE. Qoo10 store.

How much does the Sunserum Base cost?

The price is 1,800 yen (including tax).

What role does the Sunserum Base play?

It functions as a multi-use UV cut serum that provides moisture, boosts makeup, and offers UV care in one product.

What kind of brand is ABOUT___TONE.?

It is a makeup brand that supports finding one's unique beauty tone by respecting all forms of self-expression and offering a diverse range of tones and textures.

ABOUT___TONE. Releases 'Sun Serum Base' UV Serum on May 28 to Enhance Makeup Adhesion

Published May 25, 2026 8:00 PM ・ Updated Jun 14, 2026 9:11 AM ・ 3 min read ・ Source: PR TIMES

Korean cosmetic brand ABOUT___TONE. will release its new 'Sun Serum Base' on May 28, combining UV protection with a makeup primer. Containing 75% moisture essence, it hydrates the skin and improves foundation adhesion.

Korean cosmetic brand ABOUT___TONE. will launch its new product, 'Sun Serum Base,' on May 28 (Thursday) via the official ABOUT___TONE. Qoo10 store. This product conditions the skin before makeup while providing UV protection.

'Sun Serum Base' is a moisturizing, adhesive UV base that feels like skincare. Its fresh texture prevents dryness and makeup collapse, serving as a primer that enhances base makeup adhesion.

'Nori-Shikomi' (Prep-based) UV Serum for Better Makeup Adhesion Sun Serum Base supports the adhesion of base makeup while providing a moist, hydrated feeling like freshly applied skincare. It prevents flaking and smudging caused by dryness, making the finish of foundations and cushion foundations smoother. It also adds a natural glow, creating a natural look.

Fresh, Moisture-Adhering Serum Texture Formulated with 75% moisture essence, it provides a lightweight, non-sticky finish. It applies evenly to the skin, helping base makeup fit beautifully. Using it before makeup creates an ideal skin condition.

UV Protection with SPF50+ / PA++++ It features high UV protection (SPF50+ / PA++++), suitable for both daily use and outdoor activities. It is a multi-functional UV serum that handles hydration, makeup boosting, and UV care in one step.

[Product Details] Product Name: Sun Serum Base Price: 1,800 yen (tax included) SPF50+ / PA++++

FACT BOX

Source: PR TIMES
Category: New Product

ABOUT___TONE. Releases 'Sun Serum Base' UV Serum on May 28 to Enhance Makeup Adhesion

⚡ Key Points

Fresh, Moisture-Adhering Serum Texture Formulated with 75% moisture essence, it provides a lightweight, non-sticky finish. It applies evenly to the skin, helping base makeup fit beautifully. Using it before makeup creates an ideal skin condition.

UV Protection with SPF50+ / PA++++ It features high UV protection (SPF50+ / PA++++), suitable for both daily use and outdoor activities. It is a multi-functional UV serum that handles hydration, makeup boosting, and UV care in one step.

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