[Heatstroke & UV Protection] DOD Launches 'Usahie Series': Three Cooling Items for a Comfortable Summer

DOD, an outdoor brand developed by Be-S Co., Ltd. (Headquarters: Higashiosaka City, Osaka Prefecture; President: Hibiki Ogami), began sales of its 'Usahie Series' (hoodie, arm covers, towel) on May 27, 2026. The series boasts five major functions for a comfortable summer, including moisture absorption and quick-drying capabilities.

As the sun intensifies and temperatures reach summer highs, the long-awaited outdoor season begins. However, the season also brings concerns about 'intense UV rays' and 'heatstroke.' DOD has planned the 'Usahie Series' as a new apparel line to help people comfortably endure the harsh summer.

The items go beyond merely feeling cold to the touch; they are equipped with a 'Cooling Boost' gimmick that uses evaporative heat when wet to increase the sensation of cooling. Whether in outdoor scenes like camping and music festivals or for daily heatstroke and UV protection, these items are designed to support a refreshing summer.

Common Features of the Usahie Series Five functions to support a harsh summer Made of thin, slightly stretchy kanoko fabric that combines moisture absorption, quick-drying, heat shielding, contact cooling, and UV protection. ・UV Protection: 91.9% UV shielding rate ・Contact Cooling: Q-max 0.278 ・Heat Shielding: 41% heat shielding rate

Enhanced Cooling when wet By wetting and wringing out the items before wearing or using, evaporative heat is used to further increase the cooling sensation.

Three Available Colors Available in 'Ivory' (looks cool), 'Kozue Blue' (DOD’s signature color), and 'Navy' (for a sharp look).

Usahie Hoodie A thin summer hoodie designed to thoroughly shut out sunlight. Shape designed to block sun: Features a deep hood and thumbholes to guard everything from your head to the backs of your hands. Length designed for wetting: Designed with a shorter length to eliminate the discomfort of clothes becoming heavy when wet or wet hems touching and soaking your pants. DOD STORE Price: 5,500 JPY (including tax and shipping)

Usahie Arm Covers Summer arm covers versatile enough for both outdoor activities and daily driving. 'Adjuster Design' to prevent slipping: An upper adjuster holds firmly to the arm's thickness, reducing discomfort during active movement. Thumbhole for hand protection: Thumbhole design ensures coverage up to the back of the hand, thoroughly guarding areas prone to accidental sunburn. DOD STORE Price: 2,970 JPY (including tax and shipping)

Usahie Towel A 110cm long muffler towel designed to wrap firmly around the neck. Long design (110cm x 30cm): Designed to be longer than standard sports towels for a comfortable wrap around the neck. Luxurious, smooth 'Kanoko fabric': Uses smooth, thin kanoko fabric that prevents the uncomfortable sticky sensation often found in cheaper cooling towels. DOD STORE Price: 2,970 JPY (including tax and shipping)