Bees Co., Ltd. (Headquarters: Higashiosaka City, Osaka Prefecture, President: Hibiki Oue) operates the outdoor brand "DOD" and will launch a collaboration campaign with the "Craft Boss" series of Suntory Beverage & Food Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Jyosuke Kimura) from June 8, 2026.

In this campaign, customers who purchase eligible products at mass retailers nationwide will receive on the spot a "Carrot Rabbit Holder" (4 types) with cold insulation function, inspired by the rabbit motif of the DOD logo. At the same time, a social media campaign will give away DOD's popular tents "Kamaboko Tent 3M" and "Takenoko Tent 2" with collaboration exclusive logos via lottery.

These playful limited items, along with cold drinks, will energize and make the upcoming outdoor season more enjoyable.

In-store Campaign Overview

Period: Starting June 8, 2026 (Monday) sequentially * Ends as soon as prizes run out.

Location: Mass retailers nationwide * Some stores may not carry the campaign. Inquiries about participating stores cannot be answered.

Eligible products: "Craft Boss" 440ml-500ml varieties * Eligible products may vary by store.

How to enter: Purchase 4 eligible Craft Boss series drinks at once to receive one prize (handed on the spot).

Prize details: Carrot Rabbit Holder (4 types: Red, Yellow, Orange, Purple) ・ A playful PET bottle holder shaped like a carrot, the favorite food of the "rabbit" motif of DOD's logo. ・ Fits Craft Boss drinks perfectly. ・ Aluminum material inside provides cooling function, convenient for carrying drinks in hot weather.

SNS Campaign Overview

Entry period: June 8, 2026 (Monday) to July 17, 2026 (Friday) 23:59

Platform: Craft Boss official X account (@_craftboss)

How to enter: Follow the Craft Boss official X account. Select your desired tent from the campaign post and repost.

Prize details: A total of 6 winners will receive DOD's popular tents with "Craft Boss" logo. ・ Kamaboko Tent 3M (with collaboration exclusive logo): 3 winners ・ Takenoko Tent 2 (with collaboration exclusive logo): 3 winners * Exclusive special edition only available in this campaign.

Brand Concept

DOD

With the concept of "StayCrazy", DOD is an outdoor brand offering uniquely playful camping gear. Its mission is to keep an overwhelming sense of childlike playfulness, increase pleasantly crazy adults, and relax the world from leisure time.

Brand page: https://www.dod.camp/ Brand concept: https://www.dod.camp/about/ Official Instagram: https://www.instagram.com/dod.camp/ Official X (formerly Twitter): https://x.com/dod_camp Official YouTube: https://www.youtube.com/c/DODCAMP Official app: https://www.dod.camp/app/ Inquiry form: https://www.be-s.co.jp/contact

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン