BEAMS Launches Personal Color and Skeletal Analysis Events and Web-based Self-Diagnosis Content

BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Yo Shitara) is launching 'My Style Update!', a project designed to support customers in making new discoveries and enjoying fashion by understanding what suits them best. This initiative features diagnostic events conducted by BEAMS staff certified in personal color and skeletal analysis. Additionally, a web-based self-diagnosis tool allows customers to easily identify their personal color type online. Through both in-store and web channels, BEAMS proposes colors, items, and styling tailored to each individual.

The web content has been renewed as a self-diagnosis tool where users can identify their personal color type by answering simple questions. Based on the results, the tool introduces characteristics of suitable colors, recommended items, and styling tips, providing an opportunity to discover one's 'best fit' anytime, anywhere.

Fumie Nakata (BEAMS STAFF), who oversees the web content, is a certified analyst by the Personal Color Practical Examination Association and holds qualifications including Level 1 Face Type Advisor. She leverages her expertise to provide styling proposals both online and during in-store events.

At participating stores, certified staff provide advice on colors, silhouettes, and items that enhance individual charm based on skin, hair, eye color, and skeletal characteristics. The participation fee is 3,300 yen (tax included), though it is free for BEAMS CLUB PLATINUM and DIAMOND stage members. Participants receive a 1,000 yen coupon as a special benefit.