Beats Co., Ltd. Enters Strategic Alliance with Korea's Largest Beauty MCN 'Leferi' and Spatial Design Firm 'ALX Design'

Beats Co., Ltd. (President & CEO: Matahiro Kashiwagi, Chuo-ku, Osaka, hereinafter 'Beats'), which co-creates brand experiences in the retail sector, has entered into a strategic business alliance with Leferi Co., Ltd. (CEO: Choi In-seok, Seoul, South Korea, hereinafter 'Leferi'), one of Korea's largest beauty MCNs, and ALX Design (Co-CEOs: Cho Dae-hoon, Pyun Haeng-ho, Seoul, South Korea), a subsidiary of Leferi that handles spatial design for flagship stores such as 'AMUSE' and 'TIRTIR'.

Through this alliance, the three companies will integrate their expertise and networks in the retail sector to support the market expansion of brands in both Japan and Korea from both creative and marketing perspectives.

Background and Purpose of the Alliance Beats has supported numerous pop-up store deployments for Korean brands expanding into the Japanese market. In the process, opportunities for concrete consultations regarding the expansion of Japanese brands into Korea have increased, leading to the goal of establishing a highly effective support system in both directions between Japan and Korea.

This alliance provides execution capabilities aligned with local market trends by directly collaborating with Leferi, which leads influencer marketing in Korea, and ALX Design, its group company boasting outstanding spatial design capabilities.

K-Beauty Select Store '1% SELECT STORE TOKYO' Now Open in Harajuku The K-Beauty select store project '1% SELECT STORE TOKYO' [Thursday, April 2 - Monday, April 13, 2026], co-hosted by Leferi and Amazon Korea, is currently being held at the Yodobashi J6 Building in Harajuku, Tokyo.

For this large-scale project landing in Japan for the first time, spanning approximately 16,500 square feet and gathering the latest brands carefully selected by over 1,000 beauty creators, Beats collaborated with ALX Design. We consistently handled everything from venue selection support in Japan to securing the venue and construction. By combining Leferi's marketing know-how with the domestic retail support expertise Beats has cultivated, we have meticulously reproduced the worldview that garnered significant attention in Seongsu, Seoul, South Korea, here in Japan.

Future Outlook Moving forward, to the Korean market...