Yahoo! Shopping to Grand Open Korean Direct-Shipping Cosmetics Specialty Store "KOCOii" on July 6!

BEENOS Group, in collaboration with the Korean cross-border e-commerce purchasing support service "Delivered Korea" (https://www.delivered.co.kr/ja/), will grand open "KOCOii (Kokoii)", a direct-shipping Korean cosmetics store, within "Yahoo! Shopping" operated by LINE Yahoo Corporation on July 6, 2026 (Mon).

KOCOii URL: https://store.shopping.yahoo.co.jp/k-beauty/

About the Korean Direct-Shipping Cosmetics Shop "KOCOii (Kokoii)"

"KOCOii (Kokoii)", jointly developed by BEENOS Group and Delivered Korea, is a direct-shipping online select shop that delivers carefully selected Korean cosmetics directly from Korea to customers in Japan.

The store name "KOCOii (Kokoii)" combines "KOrean COsmetic (KOCO)", meaning Korean cosmetics, with the Japanese word "良い (ii)" (good), conveying the sentiment of "delivering carefully selected 'good' Korean cosmetics that Japanese customers can trust."

In recent years, interest in K-beauty has been growing in Japan. However, when purchasing cosmetics and skincare items that come into direct contact with the skin from overseas online, many people feel uneasy about whether the products are genuine, if there are any issues with expiration dates, or if shipping and customer support are reliable.

At "KOCOii", only Korean businesses with official licenses can list products. Furthermore, Delivered Korea, with its track record of collaboration with major Korean e-commerce malls, handles everything from coordination with Korean e-commerce sellers to shipping from Korea and customer support. BEENOS Group manages the store operations within "Yahoo! Shopping", creating a purchasing environment that Japanese customers can use with peace of mind.

Moreover, by leveraging the direct-shipping mechanism from Korea, we minimize intermediate distribution to offer products at "good prices." Despite being direct-shipped from Korea, we offer user-friendly shipping rates: free shipping for orders over 3,980 yen, and a flat rate of 680 yen for orders under 3,980 yen, allowing you to enjoy shopping casually.

Additionally, by opening on "Yahoo! Shopping", Japanese customers can enjoy shopping within a familiar purchasing flow, utilizing conveniences such as PayPay payments and point rewards. By combining the unique product lineup of direct shipping from Korea with the ease of use of a major domestic e-commerce mall, we provide a purchasing experience that allows customers to feel as if they are shopping directly at a Korean shopping mall while in Japan.

KOCOii is also a target store for a Korean cosmetics coupon campaign starting at 12:00 PM on July 6th on Yahoo! Shopping, allowing for even more advantageous shopping.

Starting with 14 Popular Brands, with Plans to Expand the Lineup

"KOCOii" will begin by handling 14 brands that are highly popular in Japan, with plans to sequentially expand its lineup. We also plan to sequentially introduce Korean-exclusive products and new releases not yet available in Japan.

【Brands Handled (Alphabetical Order)】

Abib / Aestura / Aromatica / Biodance / CNP Laboratory / Dr.elthea / Dr.Jart / Innisfree / manyo / Medicube / Numbuzin / Real Barrier / Torriden / Unove

【Overview of Korean Cosmetics Special Feature Coupon Campaign】

Period: 2026/7/6 12:00 PM - 2026/7/13 2:00 AM

Target Audience: All customers

Content: Up to 50% OFF coupon usable on orders of 100 yen (including tax) or more

Conditions, etc.: Maximum discount: 1,500 yen

Usable up to 5 times per person

Special Korean Cosmetics Page "Yahoo! Shopping K-Cosmetics Mall": https://shopping.yahoo.co.jp/promotion/event/k-cosmetics/

"KOCOii" Collaboration Structure

In this initiative, Delivered Korea will be responsible for coordination with Korean e-commerce sellers, shipping from Korea, and customer support, while BEENOS Group will manage the store operations within "Yahoo! Shopping." By combining the strengths of both companies, we will promote the creation of an environment where Japanese customers can purchase Korean cosmetics with greater peace of mind and convenience.

【Overview of Delivered Korea】

Delivered Korea began its business in 2013 as a shipping proxy service, e-commerce fulfillment, and purchasing agent service. Currently, as a Korean cross-border e-commerce service, it ships to over 220 countries and regions worldwide. The company currently operates with the following three pillars:

"Shipping Proxy Service" that provides users with a Korean domestic address, enabling them to purchase products.

"Purchasing Agent Service" that handles product procurement and international shipping on behalf of users.

"Dropshipping Service" that is globally compatible.

As a bridge connecting Korean companies with consumers and businesses worldwide, it supports the global sales of high-quality Korean products. Additionally, through the B2B brand "Delivered Partners" for sellers, it offers integrated order, payment, and shipping services, as well as a "Combined Shipping Service" that consolidates multiple items to save on shipping costs. Along with the spread of content such as K-Beauty and K-Fashion, it contributes to strengthening the global distribution competitiveness of Korean small and medium-sized enterprises.

【Overview of BEENOS Inc.】

The BEENOS Group began its cross-border e-commerce business in 2008, during the dawn of the industry, and has cultivated unique expertise in overseas shipping operations and global customer support. Beyond building overseas sales environments, it also provides user acquisition and marketing support, with cumulative cross-border e-commerce support for domestic companies reaching over 7,000 cases group-wide.

(1) Company Name: BEENOS Inc.

(2) Representative: Seita Naioi, President and Group CEO

(3) Head Office Location: 8-4-13 Nishi-Gotanda, Shinagawa-ku, Tokyo

(4) Year Established: November 1999

(5) Capital: 300 million yen