Two New Seasonal Flavors of 'Bakauke' Launch for Autumn and Winter! 'Daigakuimo Flavor' Made with Kagoshima-grown Anno Sweet Potato Powder, and 'Tsukimi Hamburger Flavor' with Sweet-Spicy Sauce and Egg Aroma, Available from August 3 (Mon)

Kuriyama Rice Snack Co., Ltd. (Headquarters: Niigata City, Niigata Prefecture; President and CEO: Taiga Kuriyama), manufacturer and distributor of rice crackers such as 'Bakauke,' 'Seto Shio,' and 'Hoshi Tabeyo,' announces the launch of two limited-edition seasonal products: 'Bakauke Daigakuimo Flavor' and 'Bakauke Tsukimi Hamburger Flavor,' available from August 3, 2026 (Monday). These two seasonal flavors offer an early autumn snacking experience.

Product Features

〇 Bakauke Daigakuimo Flavor

A sweet-and-savory rice cracker combining the sweetness of syrup with the aroma of soy sauce. Made with sweet potato powder from Kagoshima Prefecture, this product delivers the gentle sweetness of sweet potatoes. It's the perfect snack for a relaxing break.

〇 Bakauke Tsukimi Hamburger Flavor

A richly flavorful rice cracker blending a sweet-spicy sauce with the aroma of egg. With each bite, the savory taste of meat spreads across the palate, creating a satisfying flavor profile. As a limited-time autumn treat, it's ideal for snacking when hungry or enjoying alongside moon viewing.

Product Overview

Product Name: Bakauke Daigakuimo Flavor

Release Date: August 3, 2026 (Monday)

Contents: 16 pieces (2 pieces × 8 individually wrapped packs)

Product Name: Bakauke Tsukimi Hamburger Flavor

Release Date: August 3, 2026 (Monday)

Contents: 16 pieces (2 pieces × 8 individually wrapped packs)

Sales Locations

Available at supermarkets, drugstores nationwide, and the official online shop (https://befco-shop.jp/)

Company Overview

Company Name: Kuriyama Rice Snack Co., Ltd.

Headquarters: 2661 Shinko, Kita-ku, Niigata City, Niigata Prefecture

Representative: President and CEO Taiga Kuriyama

Founded: February 5, 1949

Employees: Approximately 750 (50% male, 50% female)

Business: Manufacturing and sales of rice crackers

Main Products: 'Bakauke,' 'Seto Shio,' 'Hoshi Tabeyo,' and others

About the Corporate Brand 'Befco'

'Befco' is a brand name derived from the initials of Beika (Rice Cracker), Frontier, and Company. We aim to create 'fun,' 'delicious,' and 'new' experiences beyond the boundaries of rice crackers, aspiring to become a brand loved worldwide.

Business Activities

A confectionery manufacturer producing and selling rice crackers such as 'Bakauke,' 'Seto Shio,' and 'Hoshi Tabeyo.'

With the theme of 'fun, delicious, and new,' we offer long-selling products while continuously challenging ourselves to deliver new values aligned with the times. We value tradition while consistently proposing new ways to enjoy food.

Additional Company Data (2025 Fiscal Year)

Sales: ¥28.2 billion

Average Age: 37 years

Average Tenure: Approximately 15 years

Parental Leave Utilization Rate: 100% for both women and men (since 2023)

※ Website with company statistics: https://recruit.befco.jp/data/

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President and CEO Profile

Taiga Kuriyama (Kuriyama Taiga)

Date of Birth: April 30, 1994 (32 years old)

Graduated from Seikei University Faculty of Economics. Joined Kuriyama Rice Snack in 2020 after working at Heiwado Co., Ltd.

Appointed President and CEO in April 2025. Leading the next-generation management system.

＜Official Websites＞

Main Website: https://www.befco.jp/

Befco Online Shop: https://befco-shop.jp/

Recruitment Site: https://recruit.befco.jp/