[For Expectant Parents] Baby Goods Review Site "Babiew" Significantly Renewed!

Background of the Update: Turning Moms' and Dads' "Wish List" into Reality

For expectant parents choosing baby goods while working, and for parents juggling the daily multitasking of childcare, selecting baby goods carefully is important, but it's a race against time.

To enable you to choose goods more efficiently (time-performance) and with greater satisfaction than ever before, we have updated both the design and functionality of "Babiew."

We have optimized access to major content and introduced new features to handle unexpected childcare incidents.

Key Update Points

1. Access Desired Information Without Hesitation! Revamped User Experience (UI/UX)

Based on user feedback, we have reviewed the overall site flow.

Popular content such as "Babiew Best Baby Goods Awards," "Latest Rankings," "出産準備リスト (Preparation for Childbirth List)," "Campaigns," "Articles," and "Create Original List" have been reborn into a design that is easy to see at a glance and easy to search. Furthermore, for users arriving from search engines, we have updated the design of each item's ranking page to make it easier to search for other items as well.

2. [Function Improvement] Rankings and Reviews Can Now Be Viewed by "Stage"

The functionality has been enhanced to allow users to quickly view rankings and reviews according to the baby's growth stage, such as "During Pregnancy," "Newborn to Sitting Stage," "6 Months to Standing Stage," and "After 1 Year Old." Anyone can easily find information on the baby goods they need right now.

Check out the rankings tailored to your stage now!: https://www.babiew.com/rankings

3. [New Feature] Peace of Mind During Childcare Incidents! "Review Draft Save Function"

We received many comments such as, "I tried to write a review during my baby's nap, but they suddenly woke up," or "Just when I thought I had finished putting the baby to sleep, they started crying," and "I was so sad that the review I was writing disappeared." In response to these experiences, we have now implemented a draft save function for reviews. Since you can save your review in progress, you can pause and resume at any time. Without stopping your childcare duties, you can effectively use your spare time to post reviews of the baby goods you are using for future moms and dads.

4. [Function Improvement] Easier to Understand! "Photos/Videos" Can Now Be Added to Posted Reviews

Following the recent release of the "Photo/Video Posting Function," which has received a great response, we have updated the feature to allow users to add photos and videos to reviews they have already posted.*

* Reviews posted with photos/videos will be subject to re-examination.

▼ Baby Goods Review Site "Babiew"

https://www.babiew.com/

About the Baby Goods Review Site "Babiew"

"Babiew" (https://www.babiew.com/) is a review site that features over 20,000 reviews of baby and maternity goods, launched by a current mother who personally experienced the difficulties of choosing baby goods.

Our goal is to create opportunities for moms and dads to be involved in childcare from the pregnancy stage on an equal footing, through a smooth selection process for baby goods.

Since the site's launch, we have consistently upheld the policy of "no stealth marketing" and "no advertising manipulation of rankings," and the reviews based on actual usage experience posted daily are highly trusted by users, supporting many moms and dads when preparing for childbirth or purchasing additional baby goods.

The service name "Babiew" is a coined word that embodies the desire to "make it easy for everyone to consider and review baby goods."

"Babiew" Service Site:

https://www.babiew.com/

<Official Babiew SNS>

・Instagram (@babiew.ranking)

https://www.instagram.com/babiew.ranking/

・X (formerly Twitter)

https://twitter.com/Babiew_com

・TikTok

https://www.tiktok.com/@babiew.ranking

・Youtube

https://www.youtube.com/@Babiew.ranking

◾️About BEFFY Inc.

With the vision of "Creating a happy world where moms and dads can truly enjoy every day," we operate "Babiew," Japan's first ranking and review site specializing in baby goods. We provide moms and dads with information to solve problems during pregnancy and childcare, including choosing baby goods, and also offer marketing support to companies that develop various products and services targeting moms and dads. Awarded the BabyTech® Awards 2023 Qualified Award. Selected for the Weekly Toyo Keizai "Amazing Ventures 100" 2024 edition.

Company Name: BEFFY Inc.

URL: https://www.beffy.jp

CEO: Rina Kanagi

Established: October 2022

Location: 2F-C, Shibuya Dogenzaka Tokyu Building, 1-10-8 Dogenzaka, Shibuya-ku, Tokyo 150-0043